Powerful though it may be, for marketers, big data can be a big headache.

For brands that want to reach audiences across the growing landscape of social platforms, executing effective campaigns can mean managing different strategies, different planning and buying processes, and different analytics tools. Crunching data across multiple social platforms and reporting performance can become a labor-intensive operation for a lucky (or not so lucky) few.

Unified, which launches today, aims to streamline the entire cycle of marketing across major social ecosystems with technolog intended for enterprise clients. Calling it the industry’s first “Social Operating Platform,” the company says it will help global brands and agencies simultaneously execute campaigns on Facebook, Twitter, YouTube, StumbleUpon and other social services with a patent-pending tool that manages each step of the process, from planning, buying and optimizing campaigns to analyzing earned media and determining returns on the investment.

“There’s a definite shift happening from traditional buying to real enterprise-class, big data management in the advertising space,” Unified CEO Sheldon Owen told Adweek.

Read more: ADWEEK

Break Media, the big digital video advertising network, says it has started a new video technology designed around the growing cost-per-view ad-buying metric.

The new technology, called Social Video Accelerator, combines guaranteed video distribution including pass-along advertiser content. It will run across the Break network — including Break.com, the Web’s big comedy video site, which now reaches more than 120 million unique viewers each month.

While cost per view (CPV) ad models are growing, less than half of video publishers are offering it, says Break Media.

Read more: MediaPost