Magnetic Focus Redefines Search by Removing Limitations of SEM

Platform Connects Marketers and Customers Beyond the Search Engine Network

NEW YORK, NY–(Marketwire – Jul 14, 2011) – Magnetic (http://www.magnetic.is), the leader in search retargeting, today announced the Beta release of its new self-service platform, Magnetic Focus. Magnetic Focus challenges the boundaries of search, enabling agencies and search engine marketers to use display or text ads to reach consumers at any point of their online experience, even beyond the search engine network, where the search was initiated.

“Magnetic Focus is redefining the role of the search engine,” says Magnetic CEO Josh Shatkin-Margolis. “This new platform enables advertisers to move beyond the search engine and retarget customers that have already shown themselves to be interested in product or service. Now we have Magnetic Frame for display ads, Magnetic Field for ad network and exchanges and Magnetic Focus to complete our search retargeting trifecta. It allows advertisers to take the power of search beyond the search engine.”

Read More: Marketwire

Glam Media Introduces Glam 2.0—The Next Generation Digital Media Model

Glam Launches GlamCreate, the Company’s First Owned and Managed Content Platform, to Create, Contribute, Curate, Host and Showcase Digital Content

Glam also Introduces GlamConnect, the First Professional Content Social Networking Platform to Help Build Communities with Journalists, Authors, Bloggers and Content Creators that Share Deep, Passionate Interests

SILICON VALLEY, Calif. and NEW YORK, July 14, 2011 /PRNewswire/ — Glam Media, Inc. (www.GlamMedia.com), the number one vertical media company with the largest online global reach for women, today announced a revolutionary new Owned & Managed content model, Glam 2.0. The model enables digital content creators to build their brands, connect with other influencers and consumers, showcase their content in a big way and create new brand revenue streams.

The Glam 2.0 content model is powered by two recently developed technology platforms, GlamCreate, a content-management and showcasing platform, and GlamConnect, the first social networking platform for professional authors, bloggers and journalists.

These new platforms provide the ultimate toolbox for professional authors to create and broadcast authentic content across multiple social streams all in one place. GlamCreate and GlamConnect are initially available in an invite only beta version in Glam Media’s newest vertical, Bliss.com for Health and Wellness Seekers, and will be available for existing and additional content verticals in the coming months.

Read More: PRNewswire

Video Will Surf High on the Mobile Data Wave

If there were any doubt that the mobile moment has arrived and that video will be a key part of it, then Cisco will help lay it to rest this week. The network hardware behemoth predicts that worldwide mobile data traffic will have increased 26-fold between 2010 and 2015 for a compound annual growth rate of 92% for the five-year period. The proliferation of connected devices and the insatiable appetite for streaming video across those devices will be the key drivers of this massive surge in mobile traffic, Cisco says.

There will be 5.6 billion Internet-enabled mobile devices in market worldwide by 2015. Video will be responsible for 66% of that mobile traffic, a 35-fold increase for the five-year period. And while we are tossing out impressive growth numbers, Cisco’s Visual Networking Index Global Mobile Data Traffic Forecast sees mobile traffic coming from tablets alone increasing 205%.

Read More: MediaPost

SEO + SEM + SMO = ROI

Everyone’s doing “digital” now, and many surveys say that most advertisers will increase the majority of their digital budgets in 2011. But what is not so certain is whether the advertisers or their agencies will be deploying those dollars wisely and effectively across digital tactics. In fact, a recent compilation of studies shows that most marketers openly acknowledge their lack of understanding of many of the diverse digital tactics and seek to improve their knowledge. So it may be worthwhile to revisit some of the well-worn acronyms – SEO (search engine optimization), SEM (search engine marketing, aka “paid search”), SMO (social media optimization), and ROI (return on investment) – and get back to the basics of what they are, why they’re important, and how to do each correctly.

SEO (Search Engine Optimization)

In a world where users’ first instincts are to go online to look up the answer for pretty much anything, search engine optimization should be the first thing on advertisers’ digital to-do list. After all, “if they can’t find you, you don’t exist.” At a minimum, advertisers’ websites that are a few years old should be revisited with an eye towards whether the content is in text or HTML format so that search engines can index it. Many sites built in recent years still excessively use Flash and graphics and are thus “hurting themselves” because content inside graphics cannot be indexed by search engine crawlers. So while the site looks pretty to human eyes, it looks blank to search engines because the content is hidden. There are further advanced techniques to ensure proper and complete indexing (see Glenn Gabe’s e-book “Taking Control Of Your Online Marketing”).

 Read More: ClickZ

Demystifying Ad Exchanges

With so many new exchanges and exchange-like companies coming into existence, there is a tremendous opportunity for new kinds of efficiencies and optimization if marketers can learn how best to take advantage of all these companies. An exchange is any interactive platform that lets buyers and sellers flexibly get access to partners’ budgets and inventory. These may or may not include automated bidding systems, targeting, real-time pricing or other sophisticated mechanisms. They may just be phone-order-based systems for connecting buyers and sellers.

Read More: Adotas

What Will Happen in 2010

Predictions may be more useful for the writer than the reader. After all, if you’re as specific or as provocative as you should be, you’re going to be wrong at least half the time, and that’s not a very dependable percentage to prove your worthiness as a futurist. For me and other prognosticators, though, predictions are a useful way to ready ourselves for the coming year (OK, it’s already here)–to tell ourselves what to pay attention to and to provide a vantage point for assessing the many events and announcements to come. So here’s my attempt to predict a bit of what’s going to happen in technology, mainly on the Internet–that is, the scattered parts of it I pay attention to. I’m also going to follow up with two separate but related posts: what won’t happen this year, and what I wish would happen but probably won’t.

Read More: RobHof.com

Let The Nexus One Marketing Blitz Begin

As you’ve probably heard by now, this morning Google finally officially announced the first Google Phone: The Nexus One. Plenty of reviewers and geeks are fawning over the new device, but some are proposing that it won’t even make a blip on the radar for your average consumer. In fact, earlier this evening the Wall Street Journal quoted one analyst as saying, “Unless [Google] gives it a big push with marketing dollars, which they are not, consumers aren’t going to know the phone exists.”

Read More: TechCrunch