Posts Tagged ‘publishers’
33Across Acquires Publishing Data Gold Mine Tynt
Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph.
The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt, which says it reaches more than 1 billion global users monthly. Ostensibly, the acquisition expands 33Across’ data footprint to more than 1.25 billion people worldwide (which the companies say eclipses Facebook’s 800 million, although comparing Facebook’s network to 33Across’ isn’t exactly an apples to apples comparison).
Tynt, which tracks when readers cut and paste content forsharing via email and other social channels, has more than 500,000 publisher clients, including NBCUniversal, Sports Illustrated and MarthaStewart.com. 33Across will maintain the Tynt brand but take ownership of all of the company’s assets, including technology, patents, filings, analytics and tool sets, as well as its roughly 17 employees, including senior leadership.
Mobile Video Primed, Ad Model In Early Stages
Growth in mobile video consumption is so poised, it’s difficult to predict how high and fast the curve might move, while the same goes for advertising and other revenue streams.
“The opportunity appears to be enormous by any stretch of the imagination,” said Nielsen Senior Vice President Scott L. Brown, noting the boom in smartphone penetration.
Mike Bloxham, the executive director of the Media Behavior Institute, said: “There’s a huge amount of growth yet to come in mobile-related revenues … we’re almost at a Jurassic stage of development.”
Bloxham did caution that analyst suggestions that the mobile advertising market would parallel growth in usage could be too ambitious. If mobile accounts for 8% of media consumption time, that hardly means 8% of ad dollars would be apportioned in the space, given the many other factors that impact media buying.
“That’s complete garbage,” he said in joining Brown on a panel at the NATPE event. “Media money is not allocated based on time spent alone. It’s much more complicated than that.”
TidalTV Launches Most Comprehensive, End-to-End Video Advertising Solution and Media Platform for Automotive Marketers
Includes Full Integration of Polk’s in-market auto segment information through Datalogix for local, regional and national auto advertisers
NEW YORK, Dec. 19, 2011 /PRNewswire/ — TidalTV—an online video advertising platform and solutions provider—today announced the launch of the industry’s most comprehensive set of audience targeting products for the automotive industry. The products enable local, regional and national automotive advertisers to leverage Polk market intelligence, via Datalogix, for video targeting at scale against distinct auto consumer segments and links online ad exposure directly to offline automotive purchase activity.
By aligning with Polk—the premier provider of automotive information and marketing solutions—and Datalogix—the leader at integrating database marketing and digital media—TidalTV continues to bridge the gap between targeted online video exposure and real world purchase behaviors.
Integrating Polk data directly and through Datalogix’s technology, TidalTV can now provide auto manufacturers and regional or local dealers an online video advertising solution to reach consumers who are likely to be in the market for a car – by vehicle style and make.
“This product brings auto advertisers a scalable targeting solution for online video and mobile video campaigns that gives manufacturers and dealers the ability to reach the right consumers for their advertising objectives,” said Kevin Haley, Chief Scientist, TidalTV. “Coupled with our complementary products that measure brand metrics and offline purchases, it is a tremendously exciting evolution, and one that could significantly impact the flow of automotive dollars to online video as marketers seek greater addressability and accountability in their media spend.”
Read More: PR Newswire
The Sound Of Music: Vevo Delivers 63M Unique U.S. Visitors
Who said the music video was dead?
Video music service Vevo said it delivered 827 million video streams to some 57 million unique viewers domestically in October. In November, Vevo accounted for 63.3 million unique visitors — 7.6 million of whom went directly to VEVO.com — according to comScore.
Worldwide, Vevo said it recorded over 3.6 billion video views in October, and estimates having reached 3.7 billion views in November.
Since its launch in late 2009, however, Vevo has reportedly paid out more than $100 million in royalties to songwriters, recording artists, record labels and other music copyright holders.
Still, the joint venture between Sony Music, Vivendi’s Universal Music and Abu Dhabi Media Company claims to be heading toward profitability. Unwilling to cite specific numbers, a Vevo spokesman told Online Media Daily: “The news does confirm a viable business model.”
The popularity of the service, at least, seems to support such a contention. Vevo reported this week that monthly visits to the service have tripled from 104 million in late December to 305 million in October 2011.
Read More: MediaPost
comScore Releases November 2011 U.S. Online Video Rankings
Machinima YouTube Channel Attracts Nearly 20 Million Viewers in November
RESTON, VA, December 15, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video content in November for an average of 20.5 hours per viewer. The total U.S. Internet audience viewed 40.9 billion videos.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in November with 151.6 million unique viewers, while VEVO ranked second with 55.4 million. Facebook.com ranked third with 50.8 million viewers, followed by Yahoo! Sites with 50.4 million and Viacom Digital with 47.4 million. More than 40 billion videos views occurred during the month, with Google Sites generating the highest number at 20.5 billion. The average viewer watched 20.5 hours of online video content, with Google Sites (7.4 hours) and Hulu (3.3 hours) demonstrating the highest engagement among the top ten properties.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed 7.2 billion video ads in November, with Hulu generating the highest number of video ad impressions at more than 1.3 billion, followed by Tremor Video in second with 1.1 billion. Adap.tv crossed the 1 billion mark for the first time earning the #3 spot, followed by BrightRoll Video Network with 722 million and Specific Media with 513 million. Time spent watching video ads totaled more than 3 billion minutes during the month, with Tremor Video delivering the highest duration of video ads at 594 million minutes. Video ads reached 53 percent of the total U.S. population an average of 45 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 44.
Read More: comScore
Microsoft Accelerates Rollout In Yahoo, AOL Display Deal
Data has become one of the most important pieces in the recently announced Microsoft, AOL and Yahoo display ad alliance. Microsoft ad executives have found that data-rich markets tend to have the greatest success for bidders and buyers tapping the exchange, according to Mary Ann Benack, director of scale enablement at Microsoft Advertising.
The alliance is intended to give Microsoft, AOL and Yahoo a fighting chance to compete against rival Google in the display ad space. eMarketer estimates that Microsoft’s share of the overall U.S. display market would fall to 4.9% this year, down from 5.1% in 2010.
AOL’s share will fall to 4.2% — down from 4.8% — and Yahoo’s share would slide to 13.1%, down from 14.4%, respectively. Conversely, Google’s share of display revenue will grow to 9.3% this year, eMarketer estimates, up from an 8.6% share in 2010. Facebook has also become a rival. By 2012, eMarketer expects Facebook will hold 19.5% of the display ad share market, up from 12.2% in 2010.
Perhaps that is one reason for the accelerated rollout. It will provide Microsoft, AOL and Yahoo with the ability to compete with Facebook too. “We only expected to roll out in six markete this calendar year,” Benack said, but the alliance now supports buying and selling in 15 markets, from the Americas to Europe to Asia-Pacific.
Read More: MediaPost
