Announcing Rocket Fuel’s Real-Time Brand Safety Shield
Brand Safety is a top priority for our brand advertisers and their agencies, and at Rocket Fuel we treat it as a matter of the utmost importance. So we’re proud to announce the details on how our Real-Time Brand Safety Shield provides the highest levels of brand assurance to our clients.
At Rocket Fuel we take a proactive approach, with three layers of defense that block bad sites and pages before we ever serve a single ad on them. By building additional levels of safety and security right into our platform and processes, we ensure our technology delivers both ROI and peace of mind for brands. We’ll have even more news in the coming weeks about the upcoming ad verification guidelines that we are helping to drive as part of a working group established to create brand safety verification guidelines. The working group is a joint effort between the IAB and the MRC (Media Rating Council).
Read More: Rocket Fuel
Casale Media Offers Advertisers Real-Time Bidding on Premium Online Media Inventory
casaleX Offers Premium Exchange for Publishers to Control and Choose Ad Campaigns; Grants Select DSPs and Agency Trading Desks Exclusive Access to Brand-Safe Inventory
NEW YORK, NY–(Marketwire – Aug 10, 2011) – Casale Media Inc., a leading premium online media company, today announced casaleX, an offering that gives select demand side platforms (DSPs) and agency trading desks exclusive access to premium inventory from leading online publishers. casaleX, the industry’s first true premium exchange with real-time bidding (RTB), expands quality advertiser demand available to its publisher partners by integrating real-time bids from select agency trading desks and demand side platforms (DSPs) while still leaving its publishers with maximum control over ad campaigns.
Casale Media is the first premium online media technology company to transform the ad exchange model into a high quality, brand-safe media marketplace. Demand partners are carefully vetted and hand-selected before integration with casaleX to ensure advertisers most appropriate for its publishers. In turn, marketers access the highest quality above-the-fold inventory from Casale Media’s premium publisher roster. Casale Media’s publishing customers utilize RTB for a head-to-head comparison between agency trading desks, DSPs and Casale Media-sourced advertisers to see who can best monetize inventory. Publishers have unprecedented control of campaigns, choosing which advertisers and campaigns can bid for inventory.
Read More: marketwire
interclick Announces Q1 Results
Revenue Increases 67% Year-Over-Year
EBITDA Grows 158% on Higher Gross Margins and Operating Income
NEW YORK, May 10, 2011 (GLOBE NEWSWIRE) — interclick, inc. (Nasdaq:ICLK) announced today its financial results for the first quarter ended March 31, 2011.
Q1 financial highlights include the following:
Results exceeded the Company’s most recent guidance.
Revenue was $23.8 million, an increase of 67% year-over-year.
Growth was driven by an increase in the number of clients seeking interclick’s solution and higher average revenue per advertising campaign.
Gross profit margin was 46.7%, versus 44.9% in Q1 2010, due to effective supply chain management and favorable market conditions.
EBITDA was $1.8 million, up 158% year-over-year.
EBITDA margin was 7.5%, versus 4.8% in Q1 2010.
Operating income was $0.4 million, versus a loss of ($0.3 million) in Q1 2010.
“We’re very encouraged by what we were able to accomplish in Q1,” said Michael Katz, CEO of interclick, “From a sales, operating, and tech perspective, we are confident in our ability to deliver on the promise of an exceptional 2011.”
The Company capitalized approximately $0.5 million of Technology Support costs attributable to the development of internal-use software in Q1 2011, as compared to $0 in the prior year period. Operating expenses included $0.7 million in legal litigation costs in Q1 2011. Such legal costs were not incurred in the year-ago period and are not part of the Company’s normal cost structure.
Read More: GlobeNewswire
AudienceScience Partners with DoubleVerify to Ensure Brand-Safe, Privacy Compliant Ads
New York (May 11, 2011) – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, and AudienceScience, the largest audience aggregator in the world and early innovator of online advertising technology, today announced a partnership to offer verified and compliant online ads to AudienceScience advertisers. AudienceScience’s Audience Delivery System, a comprehensive global media solution, comprises the AudienceScience Gateway, the premier audience targeting and data management platform, delivering efficient and effective online advertising, and AudienceScience Connect, the industry’s first media transaction platform enabling streamlined and transparent premium media buying and selling, including state-of-the-industry Real Time Bidding support, will integrate with DoubleVerify’s BrandAssure solution for online media verification. DoubleVerify ad tags used for verification seamlessly integrates the company’s Advertising Option Icon for self-regulation, which has been approved by the Digital Advertising Alliance (DAA).
Looking to further its vigilant efforts to ensure trust, compliance and accountability to the industry, and provide superior performance for clients, AudienceScience conducted a rigorous vetting process to select DoubleVerify as a preferred partner. DoubleVerify was chosen for its solution that seamlessly integrates media verification and Online Behavioral Advertising (OBA) compliance with the DAA’s Self-Regulatory Program. This is in keeping with AudienceScience’s Quality Data Guarantee and its insistence on the strictest privacy compliance measures in the industry. DoubleVerify, with the 2-in-1 solution, was a clear choice for AudienceScience and its clients.
Read More: DoubleVerify
Knoll Takes CEO Role At AdSafe Media
Today, ad verification company AdSafe Media announced the hiring of Scott Knoll as CEO replacing founder Helene Monat. Previously, Knoll was founder and president of Datran Media’s Aperture as well as CEO of BlackFoot, a digital advertising solutions company, and “spent 6 years at DoubleClick, directing the launch and development of the DoubleClick ad network.” Read the release.
Knoll discussed his new chief executive role and its implications.
AdExchanger.com: Why is the CEO role at AdSafe Media right for you at this point in your career?
SK: I really enjoyed founding, building and scaling Aperture from scratch, but ultimately I was interested in finding an opportunity with a well-financed independent startup. I had a lot of exposure to various companies in the online advertising space and I was particularly impressed with AdSafe’s strong reputation, innovative thinking and superior technology.
When I got my first glimpse at AdSafe’s machine-learning platform and data science models that can differentiate the subtle nuances in highly subjective content across billions of impressions, it struck me that I was staring at the future. It’s clear that someday advertisers will leverage AdSafe’s technology to make complex targeting, purchasing and attribution decisions based on their own custom-fit scores.
Read More: AdExchanger
Jumptap: Older, Wealthier Mobile Users More Ad Receptive
New data from mobile ad network Jumptap shows that older, more affluent consumers are more apt to interact with ads than younger mobile users who are less well-off. Those 40 and over were almost five times more likely to engage with an ad than people below that age, and those making more than $50,000 were twice as likely to do so than people making less.
The findings were drawn from an analysis of the 10 billion ad requests made to the Jumptap network by its audience of 83 million unique users in April. The research also found that 58% of mobile Internet users are getting content through their browser, compared to 42% via ad-supported apps.
Smartphone owners skew older and wealthier than feature phone users, and are typically heavier mobile data users. That may explain, in part, why older, more affluent users had higher ad interaction rates on Jumptap’s network.
Read More: MediaPost
