AdKeeper and Tremor Video Bring the KeepButton™ to Video Advertising in Industry-First Partnership
NEW YORK, NY–(Marketwire – Dec 19, 2011) – AdKeeper, the service that puts consumers in control of their Internet experience by enabling them to save — or Keep — ads of interest for engagement on their own time, has partnered with Tremor Video, the largest independent online video technology company, to add the Keep functionality to Tremor Video ad units.
The partnership is the first time marketers can Keep-enable their video advertising, and in doing so, give consumers the option to Keep some of the web’s best and most powerful advertising to engage with on their own time and terms.
This partnership also brings the founders of one of NY’s most successful Internet start-ups — about.com — together again, revolutionizing the way consumers engage with the content and ads they see on the web. Scott Kurnit, former CEO and founder of About, is the CEO/Founder of AdKeeper, and Bill Day, former COO and co-founder of About, is the CEO of Tremor Video.
“Video advertising is certainly ‘Keepable,’ with engaging content and the benefit of sight/sound/motion that everyone loves,” said AdKeeper’s Kurnit. “Many of our partner advertisers are eager to Keep-enable their video and now, through Tremor Video, they can. Reebok is the first, with this ad for ZigEncore: http://bit.ly/tW8rnB.”
Charles Myslinsky, head of Business Development at AdKeeper, added, “Our Tremor Video partnership brings Keepability to millions of consumers who are exposed to high-quality and engaging video ads daily.”
Read More: Marketwire
Appssavvy Just Raised $7.1 Million To Build Ads That Interrupt Your Online Game Experiences
Appssavvy, a display advertising company that focuses on games and other interactive web applications, announced today it has raised $7.1 million in an extension to its first round of funding.
Appssavvy serves “activity” ads that appear directly in games. They pop up between activities in a game — which is typically when a viewer is most engaged, according to the company.
Appssavvy has raised $10.2 million in funding to date. True Ventures and The New York Times Company, which also participated in the most recent round, invested in Appssavvy in 2008. AOL Ventures participated in the most recent funding round.
Read More: BusinessInsider
Involved Media Announces Partnership with The Trade Desk
Offering Full Spectrum of Powerful Social Ad Tools, Involved Media Becomes Most Advanced Social Ad Platform
NEW YORK–(BUSINESS WIRE)–Involved Media, a leading social advertising platform that provides digital media advertising technology and managed services on the social web, announced today that it has partnered with “The Trade Desk,” a leading Demand Side Platform (DSP). This partnership allows each company to leverage the strengths of each – Involved Media gains a key display partnership and The Trade Desk gains a key social media partner. Together, these developments will allow advertisers to better identify high value prospects and deliver a stronger ROI across social, display, video and mobile ad buys, as well as provide media agencies and brand advertisers with a holistic view of the target consumer and all activity attributions.
“With the increased popularity of DSP’s and integral role they have in developing strategic and impactful advertising campaigns, we are thrilled to partner with Jeff Green and The Trade Desk,” said Neal Weinberg, Partner and Founder of Involved Media. “The powerful combination of our company’s social advertising capabilities and our DSP partnership with The Trade Desk offers clients unique and compelling advertising solutions. The Trade Desk’s insights into the future of display advertising brings a competitive advantage to our customers.”
Read More: Businesswire
Advertisers Follow Audiences into Games
Broadening demographic reach makes entertainment software appealing for branding campaigns.
Roughly $1 billion will be spent this year on ads in games in the United States, according to PricewaterhouseCoopers, and the figure is predicted to increase by a third in the next four years.
The bulk of this money will be targeted toward casual games: simple puzzle or word games that can be played for short stretches of time on a mobile device or in a Web browser. Casual games are attractive to advertisers such as Sprint and Esurance (an auto insurance company) because they are as popular with middle-aged women as they are with the adolescent males who are the stereotypical enthusiasts of Xbox and PlayStation consoles.
“Gaming has shifted from a young male pursuit to much more of a mainstream activity,” says Paul Verna, who follows in-game advertising for eMarketer, a New York–based digital consulting group. “If you are a 45-year-old mother, there’s very likely a game out there that appeals to you, and it will probably have nothing to do with what your son is playing.”
By eMarketer’s estimates, there are now roughly 90 million casual gamers in the United States, more than double the number of gamers who regularly play on consoles. And the number of casual gamers is expected to continue to grow thanks to the increasing popularity of smart phones and tablets.
Read More: Technology Review
TidalTV Has Deal With Roku For OTT Video Ads
TidalTV, which focuses on inserting addressable advertising in online video, has a deal to serve ads in over-the-top programming delivered by Roku boxes. The ads will run as pre-rolls in some Roku content.
Roku has agreements with brands such as Crackle, GBTV (Glenn Beck’s new online venture), the UFC, Netflix and Hulu Plus. It’s unclear exactly what content will be open to TidalTV-served advertising.
TidalTV, which has worked in the mobile space, has looked to move further into TV with its proprietary targeting and recently opened a West Coast sales office. TidalTV cited research showing that advertising spending in over-the-top video should reach $20 billion globally over the next five years.
The net indicated it is working with advertisers to use its technology to run spots across multiple platforms with Roku now added to the mix
Read More: MediaPost
Gamers: More Social, Receptive To Ads
Ads tied to games in social media sites have become more influential for those who play them than previously believed. In fact, 24% of people who play casual games report having clicked on an ad in a social game and made an online purchase, according to a study released Wednesday.
The study commissioned by RockYou and conducted by Interpret surveyed about 2,000 social gamers in the United States, 18+ Findings suggest that some social gamers buy more than expected, are receptive to advertising because they want real-world rewards, are competitive and achievement-oriented and the most social of all media users.
Julie Shumaker, senior vice president/GM at RockYou, said the study aims to debunk myths related to social gamers. “We wanted to affirm the attitudes, ages, engagement levels, and purchase intent of those who play games in social sites,” she said.
Overall, social gamers buy more than expected. For example, 32% say shopping makes them happy, 7% would use real money to purchase a virtual item not for the game, 14% have used real money to purchase virtual currency, 13% use a branded virtual good, and 18% paid to play a game or get items in a game.
Read More: MediaPost
KN Dimestore’s Real-Time Data for Online Ad Optimization Gains Momentum with Video, Social Firms
Pioneer in digital brand metrics will bring new efficiency to ad efforts from BrightRoll, SocialVibe, and TubeMogul
New York, NY; September 27, 2011: KN Dimestore, a division of Knowledge Networks, announced today the signing of three major new publishers and media technology companies that will leverage its real-time survey data delivery to optimize online ad campaigns. The new clients – video ad network BrightRoll, video marketing company TubeMogul, and socially oriented ad facilitator SocialVibe – join companies like Rocket Fuel and interclick in relying on KN Dimestore for expressed intent data and brand metrics to power their optimization engines.
Key to the agreements is KN Dimestore’s platform, which enables seamless insertion of multi-question surveys into streaming video and display ads, without disrupting the user experience. Dimestore results are then transferred in real time, enabling clients to easily incorporate that attitudinal and brand metric data into predictive algorithms for optimization purposes, or store the findings within a database for use in identifying and building audience models.
“Agencies and brands feel more comfortable committing to large buys when they know a provider will maximize performance in real time,” said Bright Roll Senior VP of Research and Marketing Daryl McNutt. “Video ad providers need to fine-tune their results immediately based on consumer feedback, and KN Dimestore’s platform gives us that ability. Moreover, the results the agencies obtain make them even more eager to renew.”
Read More: Knowledge Networks
