The influential Wall Street equity research team at J.P. Morgan released a 2012 outlook for the online industry saying it “remains positive on the Internet sector,” and expects the medium to “be driven by strong secular growth, increased online accessibility through smartphones and tablets, and strengthening trends around social, local and video.” That said, the securities firm said its favorite picks for the year are not the Internet’s ad-supported biggies, but major e-commerce players Amazon and Priceline.

“Amazon and Priceline are our top picks for the year,” opined lead Internet analyst Doug Anmuth in a note to investors, adding: “We continue to like Google at current levels, but believe the risk/reward is now more favorable in these other large-cap names.”

While J.P. Morgan did not tout any specific online advertising players, it is positive on the overall sector, noting that online ad spending will continue to be driven by display and is expected to rise about 16% in 2012.

“We expect online advertising to continue to see strong growth, driven by increasing consumer consumption of digital media and increasing allocations of branded ad budgets online,” the report reads, adding: “Consumers have greater touchpoints to digital media through the rapid adoption of mobile devices and tablets, supported with higher engagement trends through the use of social media and networks. We believe consumer time spent online will continue to increase, and the online advertising dollars to follow.

Read More: MediaPost

Brands Will Choose Online Video Over Display Ads in 2012: Adap.tv
Study shows that advertisers will increase online video spending this year, and that brands want viewer engagement.

Adap.tv completed a research report on the digital video industry shortly before the recent Streaming Media West conference in Los Angeles, and company co-founder and vice president of product Teg Grenager sat down at a red carpet interview to share some of its findings.

This is a good time to be in the online video advertising space, as nearly all the advertisers surveyed said they were sure they would increase their online video spending this year. In previous years, advertisers were more hesitant to jump in.

“This year there were some very interesting findings. The industry is changing and maturing a little bit,” said Grenager, noting that the market was due for significant growth.

That extra spending has to come from somewhere, and the loser in advertising budgets looks to be display advertising.

“Digital video actually is, in some ways, a replacement for some of what display was trying to achieve. It’s trying to achieve branding on the Web, and digital video’s just much better at that,” Grenager noted.

Advertisers’ goals are also changing this year. In previous years, they looked to online video ads to build awareness. Now they want brand engagement with their ads. Noting that engagement is more a tactic than a goal, Grenager explained that viewers who engage with an ad in some way are more likely to think about that brand and see it favorably.

Read More: Streaming Media

DataXu Thinks Global, Acts Hyper-Local: Acquires Europe’s Mexad

In a move it says gives it the biggest global footprint of local manpower of any demand-side platform (DSP), DataXu has acquired London-based Mexad, a leading European DSP with offices in Western Europe and Brazil. Both companies are privately-held and terms were not disclosed, but DataXu Co-Founder and CEO Mike Baker says the acquisition gives DataXu a competitive advantage in a sector that increasingly is about local service and market knowledge.

With 36 employees, Mexad manages real-time bidding campaigns and inventory in about 60 countries in Europe and Latin America, complementing DataXu’s local market knowledge in North America, he says.

“They have an on-the-ground presence in all the major markets in Europe right now,” Baker tells Online Media Daily, adding that “feet-on-the-street” is becoming a key differentiator for the DSP business, because it’s not just about having the best software, algorithms and access to RTB inventory that determines success in local markets, but understanding local cultures, ways of doing business in specific markets, and the ability to advise and service local marketers and agencies in those markets.

Read More: MediaPost

Tracking and managing ad inventory is as critical as it’s ever been for online publishers, but the concept of yield management has expanded beyond the ad operations group and today touches every part of a successful online media operation. It has become essential that all areas of a publishing organization have accurate and meaningful data points to make decisions to optimize ad inventory and maximize revenue. Let’s look at how effective yield management can benefit the various departments at an online publisher:

Ad Operations:

This is the nerve center for driving delivery for all those campaigns that the sales group has worked so hard to bring in. But just delivering isn’t enough. The ad operations team must have a clear vision of actual inventory on a real-time basis to ensure they don’t hold back too much inventory. This prevents under delivery, a practice that leaves money on the table for many publishers. Ad operations also has to manage their most valuable inventory and make sure premium impressions are monetized in the most effective manner. Having an effective yield management process allows ad operations to maximize the value of their inventory before it gets released to networks and exchanges or, even worse, goes unsold.

Read More: YieldEx

Yahoo! Begins Requiring Right Media Seats for Demand-Side Platform’s Advertisers

The other shoe appears to be falling.

If you’re a demand-side platform or ad network on Right Media Exchange, you may not be allowed to buy Yahoo! Class 2/remnant inventory on behalf of your client unless your advertiser gets its very own seat on RMX. (Having an advertiser get its own seat is not easy on RMX. It requires time, money – and approval.)

According to multiple, reliable sources, that’s the latest directive from Right Media account managers who began telling some of their DSP/network clients that they will have until December 2 to migrate their advertisers. Thereafter, the display ad inventory “valve” containing Yahoo! inventory which leads directly to the DSP, will be turned off.

As All Things D’s Peter Kafka reported two weeks ago, retargeters such as TellApart, Criteo and Dotomi have already had their “Class 2″ inventory (Yahoo! remnant display ads) shut off.  This week’s move isn’t a huge surprise given the demand-side platform model is essentially the same between retargeters, DSPs and ad networks.

Read More: AdExchanger

TidalTV Taps Korrelate For Offline Sales

Advertisers and publishers are still struggling to connect online marketing messages with offline sales, which could boost demand and prices for online ads. To this end, online video ad platform TidalTV is tapping Korrelate for sales attribution using its census-based O2O (online-to-offline) measurement service.

The O2O service, which so far is focused on automotive purchases, is based on non-identifying data received from third parties about the past behavior of a user’s Web browser, based on the Web pages visited.

This data is used to put group users into segments, which are then targeted with relevant advertising. It is combined with offline data to determine ad effectiveness. The offline consumption information is drawn from RL Polk’s household-level make and model purchase data from vehicle registrations.

This method is sensitive to privacy concerns, according to Korrelate, because it doesn’t require any identifying information about the viewer, and no offline data can be tied back to an individual online user.

Read More: MediaPost

As a real-time media buying platform for video advertising, TubeMogul processes a lot of data on ad spots available for bidding in a given day across both pre-roll and display inventory. In all, these marketplaces are bigger than the New York Stock Exchange in terms of daily transactions.

While it is widely known that display volume is large due to a glut in inventory, a less known fact is that pre-roll video advertising is steadily catching up. Aggregating across the major exchanges and sell-side platforms, from Doubleclick (which includes YouTube pre-roll) to spotXchange and beyond (see a full list of inventory partners here), and controlling for inventory pushed live due to new company partnerships, TubeMogul analyzed average growth in daily volume of ad spots available in the U.S. (inset).

In the past five months, pre-roll volume grew by an average of 34.9% per month, far outpacing display advertising’s 7.8% monthly growth rate. In November, we are seeing an average of over 200 million auctions per day.

Read More: TubeMogul

The Collision of Ad Exchanges and Sell-Side Platforms – Does it Matter?

We are in the midst of industry consolidation in online advertising. Companies are merging (MediaOcean), selling (MySpace, AdMeld, interclick), and buying (Tremor Video, Federated Media) as they adjust business models to meet market demands. Companies like ad exchanges, DSPs, ad networks and sell-side platforms (SSPs), continually innovate and add new offerings to create competitive advantages.

It’s inevitable that exchanges and SSPs collide, as they are essentially in the same space. I see it firsthand when my company, an exchange, is confused as an SSP competitor, even though we are actually a close partner and do business with the majority of SSPs.

Can publishers and advertisers manage this complex environment when both sets offer similar value propositions?

For publishers, they are inundated with choices to sell digital inventory. While looking to sell the most volume at the highest value to maximize yield, publishers also seek advertisers with similar brand values that are relevant to their audience. In sales, publishers want to monetize inventory through partners, while avoiding channel conflict and maintaining direct sales control.

Read More: MediaPost

Display advertising is changing rapidly and getting more and more confusing. And many people are looking to understand its landscape.

Here are five things you need to know that you may not have thought of when it comes to display:

1. There will be fewer ads per page. One of the problems with online advertising today is that there is no barrier to creating new inventory. Constructing a billboard alongside a highway costs capital. There are a limited number of :30 spots you can run during a top-rated TV show. But if you’re a publisher that wants to create new revenue, it is much easier to add more ads to a page than it is to get more users to the site, or to get the ads to perform better. I estimate that there is about five times more supply than there is CPM/CPC demand. The rest of the inventory is spent on CPA offers or site promotions. Smart publishers should be focused on their audience and properly pricing those ads, to make for a more efficient marketplace – rather than flooding the exchanges and networks with new inventory. As the market gets more mature, the market will get closer to a balance between supply and demand.

2. RTB will be the primary way to retarget and your DSP technology will be the difference between success and failure. For some, this goes without saying. Only a demand-side platform (DSP) accessing all of the major ad exchanges can provide enough reach to power retargeting at scale, particularly when there are any kinds of restraints, like targeting by geo. A good DSP is like a racecar or precision surgical tools – it allows the buyer using the DSP to distinguish between good inventory and bad, cheap and expensive, and premium and remnant.

Read More: ClickZ

Limelight Networks Announces Its Dynamic Site Platform for Mobile to Enable Publishers to More Effectively Create and Manage Mobile Web Presence

Service Allows for Tailoring of Content-Rich Web Sites — Ensuring Content is Displayed as it Should be, Regardless of Device

TEMPE, Ariz., Nov 8, 2011 (GlobeNewswire via COMTEX) — Limelight Networks, Inc. /quotes/zigman/105873/quotes/nls/llnw LLNW +0.63% today introduced its Dynamic Site Platform for Mobile, an innovative new service that enables publishers to create and manage their mobile web presence. By providing the ability to create mobile-specific sites and repurpose content for multiple devices, the solution ensures that content-rich sites are optimized for every device — regardless of screen size, processing power or bandwidth.

Limelight Dynamic Site Platform for Mobile is built on the company’s cloud-based Dynamic Site Platform to integrate all web content management tasks — saving time and money while ensuring that publishers’ brands are expressed consistently across all online platforms. Using industry-standard languages (XML, HTML, CSS and Javascript), it allows web designers to create mobile sites that leverage the content and features already built into corporate sites. The solution eliminates the need for a separate mobile CMS, further speeding time to market.

Read More: MarketWatch

Yahoo, Microsoft, AOL Share Display Inventory

Still no merger news, but Yahoo, Microsoft, and AOL have agreed to share unsold “premium” display inventory among their respective ad networks.

The partnership, announced Tuesday, appeals directly to Madison Avenue’s desire for scalable reach — something that has been increasingly hard to come by via TV, but not yet achievable online.

“This agreement should begin to change the industry’s perception of premium” inventory, Ross Levinsohn, Yahoo EVP of the Americas, said on a conference call late Tuesday.

More to the point, “this is about differentiation,” Levinsohn added, in response to a direct question about increasing competition from Google and Facebook, and whether their rise brought Yahoo, AOL, and Microsoft together.   

A clear and present threat, Facebook and Google are expected to increase their share of domestic display advertising this year by 9.3% and 16.3%, respectively, according to eMarketer.

Yet by adding greater scale into the equation, the partners hope the deal will increase demand for their premium display ad offerings.

Read More: MediaPost

DataXu will release the next generation of its digital marketing platform, DX3, to support advertisers through audience, inventory, campaign management, and analytics. The platform, which will launch Monday, allows marketers to optimize across profitable audience segments, media channels, and creative messages. DX3 combines demand-side platform (DSP) features with attribution management. It combines social, video, display and mobile, with search on the way.

Consider that DX3 makes 300 million decisions per second and 1 trillion decisions an hour, as data updates to understand the technology required to support a maturing ad industry. DataXu claims that impression-level multivariate decisioning reduces media costs by up to 60%; and audience overlap management, such as de-duplication between data sets, yields 25% return on investment and 20% reduction in data costs.

Through a dashboard powered by machine-learning technology, DX3 provides advertisers like Scripps Networks with programmatic buying of ads across display, social, mobile, and video, and premium private, guaranteed, and exchange-traded media. It supports Active analytics to convert consumer and campaign insights into actions in real time. Unified audience management combines first and third-party data to create custom audience segments. And Multitouch attribution allocates spending to the best-performing media channels.

Read More: MediaPost

Rocket Fuel Platform Defines Value Of Facebook Ad Campaigns

Rocket Fuel will release technology Monday that helps marketers understand the value of Facebook ad campaigns as a stand-alone strategy or when integrating the medium with mobile, display and search. Social Booster for Facebook automates creation, monitoring and management through intelligent bidding, multivariate creative testing, segmentation, automated optimization, and cross-channel analytics. The data includes first- and third-party, social, Web, weather, search, retargeting, and more.

The platform optimizes campaigns every 10 minutes. It can build mass-scale audiences by understanding how the smaller segments — micro-segments — operate, according to Richard Frankel, Rocket Fuel president and cofounder. “If you build lots of them, you can build super-scalable media for major brands to better understand in greater amount of detail how consumers interact with brands,” he said.

The age of audience buying is over, replaced by micro-segments, Frankel said. Rather than treating 20 million people as men ages 25 to 34, break down the massive segment into smaller bits — for example, 26-year-old single men who live in Wichita and buy electronics. The challenge is that to make it work for a big marketer you need many, he said.

Read More: MediaPost

Offering Full Spectrum of Powerful Social Ad Tools, Involved Media Becomes Most Advanced Social Ad Platform

NEW YORK–(BUSINESS WIRE)–Involved Media, a leading social advertising platform that provides digital media advertising technology and managed services on the social web, announced today that it has partnered with “The Trade Desk,” a leading Demand Side Platform (DSP). This partnership allows each company to leverage the strengths of each – Involved Media gains a key display partnership and The Trade Desk gains a key social media partner. Together, these developments will allow advertisers to better identify high value prospects and deliver a stronger ROI across social, display, video and mobile ad buys, as well as provide media agencies and brand advertisers with a holistic view of the target consumer and all activity attributions.

“With the increased popularity of DSP’s and integral role they have in developing strategic and impactful advertising campaigns, we are thrilled to partner with Jeff Green and The Trade Desk,” said Neal Weinberg, Partner and Founder of Involved Media. “The powerful combination of our company’s social advertising capabilities and our DSP partnership with The Trade Desk offers clients unique and compelling advertising solutions. The Trade Desk’s insights into the future of display advertising brings a competitive advantage to our customers.”

Read More: Businesswire

Advertisers Follow Audiences into Games
Broadening demographic reach makes entertainment software appealing for branding campaigns.

Roughly $1 billion will be spent this year on ads in games in the United States, according to PricewaterhouseCoopers, and the figure is predicted to increase by a third in the next four years.

The bulk of this money will be targeted toward casual games: simple puzzle or word games that can be played for short stretches of time on a mobile device or in a Web browser. Casual games are attractive to advertisers such as Sprint and Esurance (an auto insurance company) because they are as popular with middle-aged women as they are with the adolescent males who are the stereotypical enthusiasts of Xbox and PlayStation consoles.

“Gaming has shifted from a young male pursuit to much more of a mainstream activity,” says Paul Verna, who follows in-game advertising for eMarketer, a New York–based digital consulting group. “If you are a 45-year-old mother, there’s very likely a game out there that appeals to you, and it will probably have nothing to do with what your son is playing.”

By eMarketer’s estimates, there are now roughly 90 million casual gamers in the United States, more than double the number of gamers who regularly play on consoles. And the number of casual gamers is expected to continue to grow thanks to the increasing popularity of smart phones and tablets.

Read More: Technology Review

Ned Brody is Chief Revenue Officer and President of AOL Advertising.

Brody sat down with AdExchanger.com and discussed Aol Advertising strategy and momentum.

AdExchanger.com: Can you update us on the latest regarding Aol’s technology stack strategy?

NB: The first time we sat down, I said that Aol will be focused on providing a technology stack that will allow everyone to play – from the SSP (sell-side platform) all the way through the DSP (demand-side platform) market. We’re actively executing on that strategy today.

And, one of the first things you’ll see from us is something called AdLearn Open Platform. AdLearn Open Platform is a DSP product that takes the UI of a DSP and allows companies that want to participate to both bid into Aol’s inventory as well as all the other inventory sources in the marketplace.

It offers the capabilities of AdLearn from an optimization perspective – AdLearn being our core decisioning engine that drives, frankly, all the benefit and profitability that the ad.com display business gets. So, we’re bringing just a little bit more to the market than you might commonly see in a DSP. It’s really a DSP plus optimization, plus the inventory and opportunity to participate.

Read More: AdExchanger

CITRUS Publisher’s Platform, End-to-End

What could bring under one tent, Scripps Networks, the National Hockey League, Cox Media Group, InvestingChannel and Martini Media?

Crowd Science and their CITRUS audience measurement, segmentation and targeting publisher’s platform, just unveiled at the 2011 IAB MIXX Conference & Expo in New York.

CITRUS aggregates the data in a single closed-loop, first-party solution that leverages a publisher’s own data and converts low-value run-of-site ad inventory into premium-branded segments.

“Publishers are in desperate need of solutions that help them monetize more of their valuable audience,” says Corey Leibow, Crowd Science CEO. “CITRUS gives publishers back ownership of their audience data so they can increase ad sales and grow CPMs. In turn, their advertisers are able to find more of the valued segments they seek and improve campaign performance.”

Current clients include a variety of media players, including Turner Networks, PC World, Viacom, Meredith and Everyday Health. Early Beta results found an uptick in high-value audience segments of 10% to 50% compared with standard ad targeting or third party segmentation solutions, and in some cases, lift as high as 300% to 500%, depending on the segment. 

Publishers can either pay a fee for CITRUS or sign up for the all-you-can-eat option with no fees and all platform access.

Read More: Brand Channel

Datalogix and Polk Launch Newly Enhanced Automotive Online Advertising Segments
Segments re-engineered to align with automotive digital marketing strategies and to capitalize on seasonal opportunities.

WESTMINSTER, Colo., Oct 11, 2011 (BUSINESS WIRE) — Datalogix and Polk today announced the launch of a new suite of automotive advertising audience segments to help automotive marketers and their agencies reach the most accurate consumer set.

This new segment strategy is designed to:

– Coordinate with automotive marketers’ digital advertising methods

– Present automotive marketers with breakthrough opportunities to advertise to consumers who are in-market to buy specific vehicle styles or makes

– Support customer retention and conquesting campaigns by allowing auto marketers to reach consumers based on likely current vehicle ownership

View the new Datalogix and Polk Automotive Audience Segments.

Datalogix and Polk have also tackled seasonal opportunities by recently launching 11 new audience segments focused on consumers ready to take advantage of year-end automotive sales events.

The new Datalogix and Polk segments include prime buyers in categories such as alternative fuel, crossover vehicles, midsize cars, pickup trucks, luxury vehicles and more. Seasonal programs like this will continually become available to marketers as opportunities arise.

Read More: MarketWatch

Leading Real-Time Ad Targeting Company Names Peter Bardwick as CFO and Hits $50M Run Rate Milestone

REDWOOD SHORES, CA, Sep 30, 2011 (MARKETWIRE via COMTEX) — Rocket Fuel Inc., the leading real-time ad targeting company, today announced that it has named media and technology industry veteran Peter Bardwick as CFO. The company also announced that Dinny Devitre, former CFO of Altria and current member of the Board of Directors of Altria, SABMiller, and Western Union, has become a strategic investor in the company. For the first half of 2011, Rocket Fuel tripled six-month revenues, quadrupled gross profit compared to a year earlier, launched a UK operation, and is on a $50M annual run rate based on August revenue.

News Facts:

• Rocket Fuel is announcing these key additions at a time of rapid growth and expansion. The company grew its headcount by 2.5 times in the last six months, adding nearly 40 employees. According to LinkedIn, Rocket Fuel is the fastest-growing digital advertising
  technology company in the U.S. — and the company continues to sign new leading brands and agencies each month.
• Bardwick is an IPO-ready CFO with a proven track record directing the financial strategies of high-growth technology and media companies. He was instrumental in taking CBS Marketwatch public and has supported over $10B in transactions. He joins Rocket Fuel from online brokerage Zecco, where he served as CFO. A former investment banker, he also has a wealth of hands-on operational experience, having served as CEO, CFO, COO and board member of a number of leading Internet, media, and data companies.

Read More: Marketwire

DoubleVerify Report Shows That Media Verification Improves Compliance for Online Advertising Industry

Trust Index Recognizes Best Performing Ad Companies — Ad Networks Are Proving to Be Brand Safe, and Advertisers Are Finding Value in Top Platforms

NEW YORK, NY–(Marketwire – Sep 30, 2011) – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, today published its 1H 2011 Trust Index. The report found a significant reduction of non-compliance among the industry’s best-performing ad networks and platforms. The findings illustrate that advertisers and networks are continuing to standardize their brand protection and compliance practices, ensuring their online media spend brings the highest return on investment. The worst-performing online advertising companies continued to demonstrate inconsistency in their ability to comply with advertisers’ preferences. According to the report, the most compliant ad networks from January to June 2011 were (alphabetically): AudienceScience, Casale Media, Dedicated Media, Epic Marketplace, interclick, Microsoft Media Network, Specific Media, Spectrum, a Centro product, Undertone, and Yahoo! Network Plus. Advertising platforms that were most compliant include (alphabetically): DataXu, Invite Media, The MIG’s Zeus Advertising Platform.

As advertisers have increasingly demanded verification to be included with third-party buys from ad networks, exchanges, DSPs and agency trading desks, the Trust Index has provided advertisers with in-depth data about partner compliance and brand safety trends in online advertising. Other key findings from the report showed:

• In the first half of 2011, the non-compliance rates for ad networks were at their lowest ever, since 18 months ago. The best-performing networks had an average non-compliance rate of 0.6 percent, but the bottom tier’s rate was 26 percent (compared to 2 percent and 35 percent respectively in 2H 2010).
• The most compliant ad platforms (DSPs and agency trading desks) maintained an average non-compliance incident rate of 4 percent, and the lower tier platforms decreased their average non-compliance rate to 20 percent — showing that ad exchanges can provide great value when verification is applied.

Read More: Marketwire

Ad Execs: More Than Half Our Display Ads Now Bought Via Nets, DSPs, Exchanges

More than half of all online display advertising is now bought via an ad network, exchange or DSP (demand-side platform), according to findings of an Econsultancy survey of advertisers, agencies, publishers and their reps released Friday by Rubicon Project.

By platform, the study found that ad networks still account for the majority of online display advertising buys, representing 55% of the inventory, according to the respondents, followed by DSPs (32%) and exchanges (30%). Those numbers add up to more than 100, because the purchasing platforms are not mutually exclusive and are frequently used together.

The study found that the role of DSPs is much greater in North America than in Europe. Half of all online display ad buys placed by American companies are now made through a DSP vs. only 27% in Europe.

The study also found that almost half (46%) of online display advertising media plans now include ad networks, up from 32% in 2009.

Read More: MediaPost

Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributing a 23% uptick to $14.9 billion in the first half of the year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers U.S. stats.

Display-related advertising-banner, rich media, digital video and sponsorships rose 27.1% to more than $5.5 billion in the first six months of 2011.

Breaking it down for the first six months, display-related advertising revenue totaled $5.5 billion or 37% revenue, up 27% from the $4.4 billion reported in 2010. Banners took 23%, or $3.4 billion; rich media, 5%, or $763 million; digital video, 6%, or $891 million; and sponsorship, 3%, or $467 million.

Aside from display ads, paid search ads continue to take the majority of the media buy. Search — which remains the leading format since 2006 — accounted for 49% of Q2 2011 revenue, up 47% to $3.8 billion. Search revenue for the first six months of 2011 totaled $7.3 billion, up 27% from $5.7 billion in 2010.

Brands also spent more on video and lead generation. Digital video rose 42.1% to $891 million. Lead generation grew 25.4%, compared with the first six months in 2010, accounting for 5% during the first six months of 2011, or $805 million.

Read More: MediaPost

Casale Partners With Turn To Enhance Publisher Reach

Casale Media on Thursday is expected to announce a partnership with demand-side platform Turn. The union combines Turn’s roster of Fortune 200 brands with Casale’s network of nearly 3,000 publishers.

Amid a wave of interest (or what critics call hype) around demand-side platforms, Turn is quite popular these days. Just weeks ago, it partnered with Nexage to power real-time bidding for mobile advertising inventory through its media-buying platform.

Last month, Turn struck a similar deal with Web video ad company TubeMogul to power real-time buying of mobile video ad space for TubeMogul’s PlayTime DSP.

Such partnerships help Turn expand the scope of the inventory it provides. “Having scale and access to quality inventory from partners like Casale is critical for our clients,” said Bill Demas, president and CEO of Turn.

Take Snagajob, a provider of talent management solutions for hourly employers, which currently uses Casale’s CasaleX exchange to help sell its ad inventory of some 250 million monthly impressions.

Read More: MediaPost