Apple’s iAds “Will Fall Apart,” Says Yahoo’s Bartz
Yahoo’s outspoken CEO Carol Bartz unloaded on Apple’s new “iAds” advertising product, with which Apple is now trying to disrupt the media business.
Carol says iAds “will fall apart” because of Steve Jobs is way too much of a control freak:
“That’s going to fall apart for them,” Reuters quotes Bartz as saying. “Advertisers are not going to have that type of control over them. Apple wants total control over those ads.”
We agree. And if it’s not the control issue, it will be the production costs and the 40% cut.
In any event, iAds are off to a slow start. The WSJ reported last month that of the 17 big brands Apple touted at launch, only a handful have actually run campaigns.
Read More: BusinessInsider
Bing’s Latest Attack On Google: Use Facebook Data To Make A Better Search Engine
Bing is working on expanding its partnership with Facebook to provide users with search results based on Facebook “likes,” Kara Swisher reports.
Facebook has like buttons sprinkled across webpages. As more people click on what they like, Facebook can build a rudimentary search engine tracking people’s interests.
If Bing gets exclusive access to that data, and it proves to be useful, then Bing could have a minor advantage over Google.
That’s a big “if,” and a big “could.” We’ll see if any of this matters in the long run. For now, Google is still crushing Bing.
Read More: BusinessInsider
BranchOut — A New Facebook App That Will Kick Start Your Job Search
The guys at Superfan, made up primarily of former Tickle founders and employees (which was acquired by Monster for a gazillion bucks), have launched an interesting Facebook app that I like. It’s called BranchOut and if it catches on among the FB masses I think it could really be useful. Similar to LinkedIn, BranchOut is a business networking tool. It basically allows you to figure out what companies your FB friends work for so that you can network. If your friends are using the app, then you can also see who their friends work for, and so on. So, to put it simply, if you are interested in potentially getting a job working for widgets.com, you can do a search and find out which of your friends work there and then reach out to them directly to try and network your way in.
I downloaded the app this morning. The interface is clean and easy to navigate. I was immediately prompted to put my employment history in – just my job titles, company names and years of employment. When I go to my BranchOut profile, there is a complete list of all the companies where my friends work. The number of friends I have that are employed at each company are listed below. If you click on each of the company names, you get a list of jobs that are open as well as a list of my friends who currently work or have worked for the company in the past. (If the friend was a past employee, their dates of employment with that company are listed.) So, for example, I have one friend who works at Apple (sad, I know). When I click on Apple, I get five pages of of job listings that the company is advertising. It’s well organized and intuitive.
Read More: LetsTalkTurkeyBlog.com
DoubleClick Ad Exchange Updates
Scott Spencer, Group Product Manager, DoubleClick Ad Exchange and Jason Miller, Group Product Manager, Google Display Network discussed the display media space as well as DoubleClick Ad Exchange enhancements with AdExchanger.com today.
AdExchanger.com: What is Google announcing today?
SCOTT SPENCER: Basically, we’re going to be rolling out a few more tools to help DoubleClick Ad Exchange buyers buy quality inventory, and to check their campaigns.
Taking a quick step back; when we launched the exchange about a year ago, we engineered it with best-in-market buyer and publishers controls, as well as extensive crawl-and-verify inventory screening. Together with the real time bidder, these were the biggest upgrades we made.
As part of a long line of improvements in this area over the past year, we’re taking the wraps off a couple of additional features to give buyers even more control, quality and transparency.
The first is “Site Packs” – these are manually crafted collections of like sites based on DoubleClick Ad Planner and internal classifications, vetted for quality. These allow buyers to get a set of high quality sites for their particular campaigns, covering anonymous and branded inventory.
Second, we’re making some changes to our Real-time Bidder (in beta). The biggest change here is for Ad Exchange clients who work with DSPs. Historically, Ad Exchange buyers were hidden from publishers behind their DSP. By introducing a way to segment out each individual client’s ad calls, inventory can be sent exclusively to an Ad Exchange buyer even when that buyer uses a DSP. It increases transparency for publishers and potentially give buyers more access to the highest quality inventory, like “exclusive ad slots” – high quality inventory offered to only a few, select buyers as determined by the publisher.
Thirdly, we’re soon going to be rolling out a beta of what we call “Data Transfer” – this is a report of every transaction bought or sold by a client on the Ad Exchange. Effectively, it’s a daily log file of everything that happened. Clients can then review every branded URL that they purchased to ensure everything was what they expected.
Read More: AdExchanger
Seven Reasons Tech Start-Ups Are Setting Up Shop In New York
When Carter Cleveland, the CEO of the art-trading website Art.sy, moved his fledgling company from Palo Alto, Calif., to New York City he left behind arguably the best place to start a tech business in the U.S.
Home to giants like Facebook, Google, Apple, Intel and eBay, Silicon Valley is well known as the Mecca for high-tech companies – and entrepreneurs hoping to start one. One third of US-based venture capital investment happens in the Valley, according to PriceWaterhouse Coopers and the National Venture Capital Association. By Cleveland’s own admission, he “couldn’t go into a cafe without hearing pitches” in San Francisco.
So why go east? A recent Princeton grad, Cleveland said he left primarily because of his customers. Art.sy is an online trading post for fine art and, according to Cleveland, over half of his market is in New York City. But Cleveland added that location isn’t everything. New York’s tech scene is booming, and Cleveland wanted to join the party.
“Palo Alto is like Google,” he explained. “Big and established. New York City is like Foursquare. Not as big but tons of hype. It’s going through a growth period and very exciting.”
Read More: Blogs.WSJ.com
Appolicious Adds New Yahoo, Android Sites, Expands Search
After entering into a partnership with Yahoo in April, social-flavored app directory Appolicious is building on the alliance with a new property dedicated to Yahoo apps. And highlighting the rapid rise of Google Android’s platform, the startup has also revamped its site for Android apps and introduced its own Android app.
The new co-branded yap.appolicious.com and AndroidApps.com sites feature original text and videos, user-curated app lists, personalized recommendations, ratings and reviews. Links to original articles from the sites will be featured in relevant content across key Yahoo properties including news, sports and finance.
As with the main site, the words “in association with Yahoo” appear at the top of each page on the new Yahoo and Android app sites. The properties are linked to Appolicious.com via tabs that appear prominently on the home page alongside a third for iPad and iPhone apps. Yahoo users will be able to join the sites automatically using their Yahoo log-in information.
Appolicious has also taken steps to upgrade search. The search box is centered at the top of each page and functionality has been broadened to encompass the Yahoo and Android app sites. Besides returning relevant apps, the new results page now features related user app lists and staff articles as well as a list of apps generated by the site’s recommendation engine.
Read More: MediaPost
Social Networks Sink Online-Ad Pricing
Social networks and their endlessly growing page views have dominated every sphere of the web — from audiences to ad impressions. But there’s one area where they still can’t seem to catch up: ad prices. A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 average for the internet at large. Looking more closely, the ComScore data show that the average pricing for online ads exclusive of social-networking sites, namely Facebook and MySpace, would be much higher, about $2.99 for every 1,000 views; social sites dragged down the average online CPM by as much as 18% over the last year. Some industry executives are concerned that Facebook and its ilk may in fact be reducing the overall pricing of CPMs, or the cost-per-thousand impressions, that are the basis for online ad pricing. “Social networks are going to be a challenge for everybody, as the sheer dominance of the impressions they’re making flood the marketplace with inventory,” said Keith Lorizio, Microsoft’s newly installed head of U.S. sales. “And it’s especially a challenge for every publisher, as they drive down CPMs.” The low-cost rates on social sites don’t necessarily mean they’re driving down the pricing for other publishers. In fact, much of the collective downward pressure on ad prices could be attributed to the mass of inventory altogether — it’s supply simply outstripping demand.
Read More: AdAge
TwitVid Launches Video Ad Network
Twitter video hosting service TwitVid today launched SocialAds, a standalone video advertising network designed to help businesses connect directly with their audience by collecting followers and retweets for their advertising campaigns. “Traditional means of monetizing video has heavily relied on pre-roll ads, which work great for premium content but can be quite suffocating for an end user who may only be trying to watch a short video,” said Mo Al Adham, co-founder of TwitVid, in a statement. “SocialAds offers an alternative advertising solution, which provides measurable value to both advertisers and viewers. Through SocialAds’ proprietary technology, media viewers are exposed to social media accounts targeted to be of high interest to them. In turn, advertisers are exposed to and gain engaged customers whom, once acquired, can be communicated with as a trusted brand.” Advertisers and agencies are shifting some of their spending to online from TV, according to an April 2010 study of digital media and marketing pros by DM2PRO and Tremor Media. In fact, 94% of those polled expect to increase online ad spending this year, with almost 45% shifting those dollars from TV, the study reported. In a private beta test, participating brands generated more than 400 new followers in less than one hour, TwitVid said. As a result of seeing the commercials, 2% of viewers began following a brand, according to the video hosting service.
Read More: InformationWeek.com
Dennis Crowley, co-founder of hot location-based social service Foursquare, addressed a roomful of marketers in June. He asked for a show of hands of how many had tried to work with the company but didn’t hear back. A lot of hands went up. The simple message: the still-small company is struggling to further develop its service while responding to the avalanche of requests. Now, with $20 million in new funding, agencies are hopeful the digital world’s new belle of the ball will build tools to help them use the service in deeper ways. Adweek spoke with several agencies that report frustrating experiences with Foursquare. Some have found it both hard to contact and unwilling to come up with marketing ideas. One agency representing a major package-goods client said the company put the onus on the brand and agency to find the best way to use the service. “They’re not responsive and extremely hard to work with,” said a digital agency exec who asked not to be named. “It’s hard to bring campaigns to life. Nobody knows how to create a badge or ask [Foursquare how] to enable behavior. It’s black magic.” In general, he said, “it’s pretty much unworkable.” One sticking point is Foursquare’s strategy of initially limiting advertiser participation. Pepsi, for instance, has an exclusive lock on the soft drinks category. Additionally, Foursquare has identified one “charter advertiser” for some major categories, which it then works with to better understand what works before taking on other advertisers. While less formal than exclusive contracts, it nonetheless leaves some competitors out in the cold, if only temporarily.
Read More: AdAge