Limelight Networks Announces Agreement to Acquire EyeWonder

Limelight Networks, Inc. (NASDAQ: LLNW) today announced a definitive agreement to acquire privately held EyeWonder, Inc. The transaction is expected to close in the first half of 2010.

Read More: CNN Money

Attribution Modeling: The Value of a View

My previous post focused on the changing attribution model that online marketers are currently grappling with and the impact on the affiliate channel in particular. This provoked some interesting debate amongst affiliate marketers and analytics software providers on the subject of attribution modelling. I wanted to expand upon this model by debating the perceived importance of impression statistics and how these should potentially be weighted within an attribution model.

Read More: Econsultancy

A Question and Answer with Suman Basetty, Efficient Frontier’s Director of Product Management

What is new in the display advertising world?More and more non-premium inventory is being accessed through ad exchanges. A big addition to the exchange supply is AdSense inventory now available through Google’s Ad Exchange platform. Ad exchanges and publisher side yield managers are making inventory available through Real Time Bidding (RTB). With RTB, advertisers can decide which impressions they want to buy and at what price. Additionally, data exchanges are selling data independent of media, providing advertisers with information to better target their customers in non-premium inventory.

Read More: blog.efrontier.com

When it comes to businesses leveraging the social web to communicate with customers and improve brand awareness, there’s some good news and there’s some bad news.

The good news: 86% of professionals have adopted social media in some way, according to a recent survey by Mzinga and Babson Executive Education.

The bad news: A whopping 84% of survey respondents who’ve adopted social media don’t measure their social media programs.

Even worse: 40% weren’t even sure they could monitor social media ROI.

Thankfully, there are a host of free or low cost tools available to help companies and organizations track social media success. Use one or more of these 5 social media monitoring tools to gauge how well your efforts are working.

Read More: TopRank Online Marketing

The search engine wars are still on, and while Microsoft is seeing an uptick in its search share…it mostly seems to come at the expense of partner Yahoo.

Microsoft has been working hard to raise its share of the Internet search market, aggressively promoting its Bing search engine and striking a ten-year deal with Yahoo to have Bing power Yahoo searches. And the latest search engine share numbers from media analysis firm Comscore suggest some of that effort is paying off, with Microsoft sites showing the greatest month-to-month increase in the industry. However, the growth doesn’t seem to be slowing Google; in fact, it seems to mostly be coming at the expense of new-partner Yahoo.

Comscore’s latest rankings cover U.S. Internet users for November 2009; according to the figures, Microsoft sites (including Bing) saw a 0.4 percent increase compared to October 2009, jumping to a 10.3 percent share of the U.S. search market. However, Yahoo sites saw a 0.5 decline during the same period, dropping from an even 18 percent of the market in October to 17.5 percent in November.

Read More: Digital Trends