Posts Tagged ‘ad serving’

Amanda Maffey

News of the Day

Vibrant Launches Lightbox Contextual Video Ad Solution

Vibrant Media, the global leader in premium contextual advertising, today announced the launch of Vibrant Lightbox Video, connecting brands and audiences in a cinematic way that is user-initiated. A recent study, which Vibrant conducted with Dynamic Logic, found that 81% of consumers prefer online video advertising they can initiate, as opposed to the forced view of pre-roll ads.
Vibrant Lightbox Video brings together sight, sound, and motion for a relevant video experience that captures 100% share of voice for brands. It delivers contextually targeted ads in a brand-safe environment.
Lightbox aligns with Vibrant’s strategic vision to expand its existing suite of contextual solutions with innovative placements that

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deliver high performance for top brands and new revenue opportunities for quality publishers. Unlike pre-roll, which has a limited supply of content inventory,

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Lightbox can reach audiences wherever relevant content exists and the video can

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be triggered by users through Vibrant in-text hyperlinks in content or from Vibrant Image in-image ads. As a result, Lightbox extends the reach of video advertising beyond the confines of pre-existing video content.
Read more: PRWeb

Rocket Fuel Packages Up CPG Booster
REDWOOD SHORES, CA–(Marketwire – May 2, 2012) – Rocket Fuel, the leading provider of artificial-intelligence advertising solutions for digital marketers, today released CPG Booster, an integrated solution to help CPG brands reach the right audience, drive lift in brand metrics, boost coupon downloads, measure offline sales, and maximize campaign ROI.
Key Facts:•Rocket Fuel’s new CPG Booster helps brands optimize digital campaigns

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— display, video, mobile,

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and social — to dramatically increase sales, online and off. Already in use by some of the world’s leading CPG companies, including Pinnacle Foods, CPG Booster drives results in every phase of the consumer purchase cycle — from boosting brand awareness, to increasing consideration, to stimulating

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•Based on Rocket Fuel’s flagship advertising management platform that leverages artificial intelligence and predictive data analytics technology to automatically improve campaigns in real-time, CPG Booster enables brands to easily optimize digital campaigns across channels. Campaigns use AI technology to “learn” from each other, automatically adjusting placement, creative, and targeting across billions of advertising opportunities in online display, video, mobile, and social media to reach the right audiences with the right messages at the right point in the purchase process.

•Rocket Fuel and Forrester Research CPG analyst Tracy Stokes will cohost a webinar on the digital challenges CPG marketers face and the impact CPG Booster can provide on 5/30 at 2pm ET. Register here.
Read more: marketwire

Amanda Maffey

News of the Day

Driving Mobile to Scale

Mobile advertising is beginning to live up to its promise. There is so much innovation at the moment that it’s hard to find a more exciting place to be. But as with all beginnings, a million things still need to fall into place before mobile fully evolves.
In order to drive growth, education is vital. We must to continue to educate and evangelize about mobile’s range of advantages to marketers and agencies.
Then we need to deliver the goods. In order to do so, we have to establish a more scalable framework where the creativity and special features of smartphones, tablets, and other connected devices are not being compromised.
New ad formats are a given when it comes to achieving this goal. Embracing the ecosystem’s desire for richer brand marketing that speaks to mobile’s unique requirements and benefits, one of the Interactive Advertising Bureau’s key initiatives of this year is the Mobile Rising Stars contest. Winning ad format concepts were revealed a few short weeks ago in Miami Beach at the IAB Annual Leadership Meeting. These winning ad concepts will go through a development, deployment, and testing process and, with success, be inducted into the IAB standard advertising unit portfolio, the definitive standards for the digital advertising industry.
Read more: CLickZ

Are Ad Servers Specifically For Publishers Or Advertisers Still Necessary?
Publisher ad server. Advertiser ad server.

Does it really matter any more?

As ad servers on both sides of the digital media aisle look to buy and sell, ad serving capabilities would, in theory, appear to be on the verge of merging – especially as demand-side platforms, sell-side platforms and exchanges take over the delivery of real-time biddable ad impressions.

AdExchanger reached out to executives in the data-driven ad ecosystem and asked the following:?”Are ad servers specifically dedicated to the publisher or advertiser still necessary?”

Click below or scroll for more:

?James Avery, CEO, Adzerk

?Sebastiaan Schepers, COO, BannerConnect

?Dean McRobie, CTO, annalect (Omnicom)

?Ben Kneen, Director of Ad Products, WebMD

?Eric Simon, VP Business Operations, [x+1]

?Brian Tomasette, VP Media Products, DoublePositive Marketing Group

?Larry Allen, SVP Business Development, 24/7 Real Media

James Avery, CEO, Adzerk

“No. As a product guy it baffles me that they have continued as separate products for so long. The difference between a publisher side ad server and an advertiser side ad server is small enough that many small and medium size advertisers currently use publisher ad servers (especially the free ones). Adding to the pressure for these products to combine is that the modern ad network tends to be a half publisher and half advertiser – on any given day they might be optimizing the traffic that comes from their publishers or placing ad buys through the exchanges or through other publisher side ad servers. As publisher side ad servers continue to add the features that these networks and small advertisers are looking for the feature gap will close and advertiser side ad servers will start to see more and more competition from the publisher side ad servers.”
Read more:

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Pramod Tummala

News of the Day

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Silicon Valley Pioneer Marc Andreessen to Join Glam Media?s Board of Directors

Acquisition Will Create One of the Largest Social Media Content Companies with over 240 Million Users & 100,000 Publishers ?Creating the First Paid, Owned & Earned Media Platforms for Brands

Silicon Valley, CA? Sept 20, 2011?Glam Media, Inc. (, the number one vertical social content platform company with the largest online global reach for women, today announced that it is acquiring Ning (, the leading online platform for building social websites, including more than 100,000 custom branded fan sites.

?Ning is the clear leader for creating custom social websites and communities. Acquiring Ning adds a natural extension to our social media platform, new distribution channels and a talented Silicon Valley team, all of which support our aim to connect brands with engaged, passionate audiences,? said Samir Arora, Chairman and CEO of Glam Media. ?With the addition of Ning, Glam Media will truly become the first next generation media company in the post-social world.?

Since launching the first social blog community in 2005, Glam Media has experienced tremendous success, growing from just seven publishers and 12 authors to more than 2,500 publishers and 4,000 authors globally today. The company has trusted relationships with more than 1,000 leading brand advertisers and is a Top 10 web property with more than 85 million monthly unique visitors in the U.S. and more than 200 million globally.

Read More: Glam Media

Havas Digital, MediaMind Partner On Analytics
Pooling their resources, Havas Digital on Tuesday announced a partnership with online ad firm MediaMind — formerly Eyeblaster.

Per the deal, MediaMind will help power Artemis, Havas Digital’s own analytics platform. Marketers can expect the two partners to pitch them on the combination of MediaMind’s multichannel ad-serving technology with the attribution and analytics capabilities of Artemis.

Pitched one way, Katrin Ribant, executive vice president of data platforms for Havas Digital, says: “The integration of MediaMind with our Artemis analytics platform allows marketers to have increased depth of insights into digital marketing efficiency.”

Artemis is core to Havas Digital’s Adnetik platform, which is widely believed to be the first major demand-side display advertising platform to come out of an agency holding company.

Digital media and ad technology provider DG recently acquired MediaMind for $414 million in cash. Gal Trifon, former MediaMind CEO, stayed on as chief digital officer at DG.

Read More: MediaPost

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