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What Happened to the Web’s Unemployment Boost?

By Adam Glantz   |   Posted at 3:07 pm on December 15, 2009   |   No Comments

New conventional wisdom for the Web age: If jobs go down, then the Internet goes up. It’s pretty straightforward logic: If you’ve got nothing else to do, then you’re more apt to watch Hulu, play Farmville, whatever.

But here’s a data set that seems to belie that: New statistics from Nielsen that seem to show that people are spending less time on their browsers than they did a year ago.

If you believe Nielsen’s stats, Web users are heading to their PCs a little less often (sessions per person–down 11 percent)  and doing less once they get there (domains visited per person–down 20 percent). Except when it comes to clicking, which they’re happy to do (Web pages per person–up 11 percent).

Read More:  D|All Things Digital. MediaMemo by Peter Kafka



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