Limelight Networks Announces Agreement to Acquire EyeWonder
Limelight Networks, Inc. (NASDAQ: LLNW) today announced a definitive agreement to acquire privately held EyeWonder, Inc. The transaction is expected to close in the first half of 2010.
Read More: CNN Money
Attribution Modeling: The Value of a View
My previous post focused on the changing attribution model that online marketers are currently grappling with and the impact on the affiliate channel in particular. This provoked some interesting debate amongst affiliate marketers and analytics software providers on the subject of attribution modelling. I wanted to expand upon this model by debating the perceived importance of impression statistics and how these should potentially be weighted within an attribution model.
Read More: Econsultancy
A Question and Answer with Suman Basetty, Efficient Frontier’s Director of Product Management
What is new in the display advertising world?More and more non-premium inventory is being accessed through ad exchanges. A big addition to the exchange supply is AdSense inventory now available through Google’s Ad Exchange platform. Ad exchanges and publisher side yield managers are making inventory available through Real Time Bidding (RTB). With RTB, advertisers can decide which impressions they want to buy and at what price. Additionally, data exchanges are selling data independent of media, providing advertisers with information to better target their customers in non-premium inventory.
Read More: blog.efrontier.com
