The Five Best Places for TV on the Internet
How do I break this to you gently? If you are a Time Warner Cable subscriber, take a careful look at your next bill, because your fees went up as of New Year’s Day. Fox, which is free for folks who get it via antennas, somehow managed to ink a new contract with the cable giant that includes fees for each subscriber. Meanwhile, Scripps Network — which operates the Food Network and HGTV –tried to play the same game with Cablevision of New York City. But instead of caving, Cablevision decided to drop the channels altogether. Experts predict that this is the way things are going — channels demanding more fees so they aren’t so reliant on advertising, and cable companies having to choose between dropping channels and charging more.
Read More: CNN
Quantcast Raises $27.5M for Ad Targeting Roll Out
Internet ratings firm Quantcast has received $27.5m in series C financing, which it plans to use to support the roll out of its ‘Quantcast Media Program’ online ad targeting platform. The platform, which was launched last June, offers a standardized means to target and measure real-time audiences, using advertisers’ own data to apply segmentation throughout the buying process. It offers web traffic measurement that can be customized according to demographics and other data. The latest round of funding has been led by networking giant Cisco and Polaris Venture Partners, with participation from previous investors Founders Fund and Revolution Ventures. It brings the total secured to date to $53.2m, following Quantcast’s initial funding of $5.7m from Founders Fund and Revolution Capital in 2007 and second round of $20m funding from Founders Fund and Polaris Venture Partners in 2008.
Read More: MrWeb
How A Billion Dollar Mobile Investment Could Support Search And Display Online Advertising
Within the past month, two tech leaders have made investments in mobile to the tune of more than $1 billion. These investments will likely support search and display advertising. Allow me to recap: Google buys AdMob for $750 million, releases Nexus One mobile phone manufactured by HTC, and launches a Web portal to sell the phone and other mobile devices it will release in the future. Apple buys Quattro Wireless for $275 million. And let’s not forget Microsoft’s journey into mobile with Bing, along with a behavioral targeting application that aims to cut across mobile, PC and Xbox Live.
Read More: MediaPost




