Online Display Ads Set to Surge
The stagnant display advertising space should bounce back in 2010, but it will be up to Web publishers to undertake take more drastic measures to increase the value of their ad space, including reducing inventory and eschewing ad networks. That’s according to leading industry analyst Imran Khan of J.P. Morgan, who on Monday (Jan. 4) released his annual report, Nothing but Net 2010 Internet Sector Outlook. Khan predicts that display spending will surge by 10.5 percent this year after a 5 percent dip last year, with display CPMs rising by 5 percent.
Read More: MediaWeek
Open Source the Ad Exchange
My work thesis since I left Omnicom in 2001 was that the advertising ecosystem was stuck in the 1970s without even the consolation of the three-martini lunch. Ad agencies–and thus advertisers–seemed to be following a rather indirect path towards connecting the right person with the right product. Efficacy was low, efficiency was poor and ROI tracking was primarily hand waving. “One to one marketing”, an idea that the internet could make real, was still used as an exciting cliche in pitch decks and book titles, but never implemented in actual marketing campaigns.
Read More: Reaction Wheel
Getting Back in Shape for the Job Chase
THE beginning of this new year — after a very difficult 2009 for job seekers — offers a good opportunity to review and fine-tune every element of an employment search, from résumés to thank-you notes. While you may be doing almost everything right, neglecting or mishandling just one or two pieces of the process could keep you from getting a job, especially in this ultracompetitive market.
Read More: NYTimes
