Marketers Want Transparency in the New Year

Well, 2010 is here and many marketers are making a change from year’s past. Rather than blindly signing up with advertising networks, content hubs or placing search campaigns, they are looking for specific, non-intrusive content with which to advertise. Enter a number of companies which help brands monitor where ads are placed and 2010 could be the year the online ad space begins to reach it’s potential.

Read More: BizReport

Top Social Media IPO Contenders

With the economy rebounding, is there any surprise that the world of social media might be primed to take a run on the stock markets? While a 140 banks were forced to close in ’09, 140 characters became the digerati’s new mantra.  Where were you when Google and Apple went public? Sitting on the sidelines? Might be time to keep your ear to ground and listen to the growing digital drumbeats signifying that IPOs could be right around the bend.

Read More: Investor Spot

2010 Will Be a Decisive Year for Ad Privacy and Regulation

It was a busy year for the digital ad space in terms of regulatory scrutiny, both in the U.S. and in Europe. As increasing amounts of user data are leveraged for behavioral ad targeting and audience segmentation, regulators on both sides of the Atlantic have turned their attention to the legality and necessity of tracking users’ online behavior.

Read More: ClickZ