News of the Day

By Pramod Tummala   |   Posted at 6:33 am on March 31, 2010   |   No Comments

AdWords For Mobile

Did your smartphone suddenly start blinking and buzzing like crazy? No need to worry– it’s probably just getting excited about AdWords for mobile, our new mobile interface for Android, iPhone, and Palm Pre devices. We’ve heard that your smartphone and AdWords account have been pining for each other. Over the past few months, many of you have let us know how much you’d like to have fast and easy mobile access to AdWords, which is why we’re now testing a streamlined mobile experience. AdWords for mobile gives you easy access to your key alerts and statistics, enabling you to make quick changes even when you’re out and about.

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What Social Media Ads Are The Most Effective

In the study, Psychster tested examples of seven types of ads on both Facebook and, the popular recipe/cooking hub. The ad formats, which included banner ads, newsletters, branded profiles with a reciprocal logo, branded profiles without reciprocal logo, “give widgets,” “get widgets” and sponsored content, were shown to 478 Allrecipes users and 681 Facebook users and their interaction with the ads recorded. The study found that while sponsored content ads were the most engaging, they resulted in the least purchase intent. Meanwhile, corporate profiles on social media websites encouraged greater purchase intent and resulted in increased recommendations, particularly when the user was able to become a fan of the business and attach its logo to their own profile. Widgets that enabled users to create or customize an item to send it to a friend (“give”) or keep for their own use (“get”) were found to be more engaging than standard banner ads and newsletters, but produced no greater purchase intent. The conclusion? Context wins.

Read More: BizReport

Inside Yahoo’s “Innovator’s Dilemma”

A source close to Yahoo’s strategic planning recently complained to us that Yahoo has “a fundamental innovator’s dilemma.”  What he meant is that while Yahoo has flat traffic, flat revenues, and increasingly limited growth opportunities, it can’t innovate it’s way out of the problem with bold new products because it has to fund, protect, and iterate on “a big existing business that is, let’s face it, very profitable” — display advertising on and the company’s other media sites. So while there is, at Yahoo, “a core group of people who still want [and] believe that Yahoo can change things,” these product directors and line engineers increasingly find themselves working not for a tech company, but for a media company content to serve ad impressions against an already huge Web audience. Right now, this “innovator’s dilemma” is mostly a mild inconvenience that makes Yahoo a less fun place for Silicon Valley engineers and executives to work (which is why so many are quitting). But someday soon, it could kill the company. That’s because Yahoo’s entire big, existing, profitable business is dependent on consumers continuing to use the Internet and the “Web” the way they are right now for the foreseeable future. That may be a bad bet. Just ask Google, which is cranking out $25 billion a year on desktop search, but is scrambling to develop a mobile business anyway. Ask Apple, which used to just make Macs, but now calls itself a mobile devices maker. Or ask our source close to Yahoo who believes “the Web is on a verge of a tectonic shift” and that “the [Web] page as a dominate paradigm is going away.”

Read More: SFGate

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