Revenue hasn’t been as fast to change as end-user sentiment, but all that looks like it’s coming to an end next year. Social networking site Facebook, which passed 350 million users last month, is poised to move ahead of rival MySpace in ad revenue in 2010, according to a report from eMarketer. The research firm expects Facebook to rake in $605 million in ad spend next year, compared to $385 million for MySpace, which is a News Corp. (NWS) property.

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The days of reading online content for free while blissfully skimming over those ubiquitous display ads may be drawing to a close, as several major publishers are considering charging for online content in the coming year, The New York Times reports. The New York Times and Hulu are among a group of popular online publishers that might take the plunge into paid content in 2010. Simultaneously, a consortium of magazine publishers is trying to create an iTunes-like store by which to distribute content online, according to the Times.

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Semantic targeting is coming to be seen as the next generation of online advertising technology. While it is certainly compatible with predecessor technologies, like contextual and behavioral targeting, semantics avoids some of the pitfalls that plague both of these technologies. In particular, the industry is currently taking a close look at the privacy concerns associated with behavioral targeting, which may severely limit its growth potential as a valuable solution for targeting ads.

 

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