Buddy Media Launches BuyBuddy Social Ad Service
Two months ago, Buddy Media acquired London-based Brighter Option to add the company’s paid advertising solution to its suite of social media marketing tools. The move preceded Facebook’s rollout of expanded paid adoptions in February, including the extension of ads directly into users’ desktop and mobile news feeds and the site’s logout page.
On Tuesday, Buddy Media formally announced the rebrand of the Brighter Options social ad software as BuyBuddy, a self-service offering advertisers can use to create, track and optimize campaigns on Facebook.
Built into the company’s existing platform enabling social content publishing, app creation and e-commerce, the aim is to help companies better combine owned, earned and paid media efforts on Facebook and other social sites.
“Our whole play is that having a unified technology suite makes much more sense than piecing together 12 different point solutions,” said Buddy Media CEO Mike Lazerow.
The idea is to use the system to create page content, track which material resonates with users, and then promote that content via paid advertising placements on Facebook to drive further engagement.
Do Your Site Visitors Push Your Buttons?
Many a parent has angrily warned their children “Don’t push my buttons!” and of course what they are implying is that the children know exactly what to do to create a certain response, or reaction, from Mom or Dad. When you think about it, isn’t it funny that an expression that has been around for generations is so applicable to web design and conversion optimization today?
Most landing pages include a button as part of the main call to action. So the question is: do your visitors know exactly what to do? Are your buttons so clear that it leaves no doubt in the visitor’s mind as to what will happen when it’s clicked?
Here are some guidelines you can keep in mind when creating buttons that beg to be pushed.
First, Prioritize
Ideally you should have a single, clear call-to-action button on your page. If you have more than one, you need to create a visual hierarchy so that their importance is clear to your web visitor. One way to do that is to change the color or size of the non-primary buttons to something visually less interesting (make those buttons duller and smaller).
Read more: ClickZ
