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By Amanda Maffey   |   Posted at 3:35 pm on February 29, 2012   |   No Comments

Build Engaging Dynamic Ads Using Available Customer Data

Online advertising could use some simplification. Anybody that has spent more than two months working in the online advertising space will tell you that it is a fast-paced, complex, confusing, always changing, and exhausting industry that has few, if any, dedicated rules, set procedures, or processes that everybody agrees with and follows. Even companies offering the same services use different names to refer to the same thing: online advertising, Internet marketing, display advertising, and so on. Luckily, some companies are dedicating themselves to making certain tasks a little simpler. San Francisco-based startup Canned Banners is an example of such a company.

Simpler Tools for Easier Advertising

Since 2009, Canned Banners has been automating display ad design. Its self-serve tools help you build professional quality display ads quickly and cheaply, without requiring design or development knowledge. Its service makes display advertising cheaper and easier for everyone from local businesses to Fortune 500 companies. While this sounds potentially useful, what Canned Banners is planning to roll out next might strike a chord among a larger audience within the online advertising industry.
Read more: ClickZ

Wildfire and Adaptly Introduce First Social Marketing Solution With Integrated Ad Technology That Optimizes Engagement
REDWOOD CITY, Calif. and NEW YORK, Feb. 27, 2012 /PRNewswire/ — Wildfire, the global leader in social media marketing software, today announced with Adaptly the integration of Adaptly’s unique social advertising and optimization technology with the Wildfire Social Marketing Suite. The combination of Wildfire’s market-leading suite of tools for designing, publishing, and managing brand content through social media – used by more than 10,000 customers, including many of the world’s most recognized brands, such as Facebook, Amazon, and Target – with Adaptly’s ad optimization technology gives marketers, for the first time, unified control over the combined effect of paid, earned, and owned social media to maximize consumer engagement with the brand. Engagement encompasses social actions such as likes, comments, and sharing of content.
Unlike first-generation ad serving solutions – which focus on traditional metrics such as cost per clicks, fans, or impressions – Wildfire’s solution integrates Adaptly’s technology that optimizes social ads not only for cost but also for maximum engagement. Adaptly’s proprietary technology aggregates more than 160 social metrics from a brand’s earned and owned channels, analyzes the impact of paid media on earned media in real time, and continuously refines ads (including content and target audience) to reach the best social audiences and drive ongoing engagement – the objective that marketers care about most today – at the lowest cost. This self-optimizing technology is unavailable from any other vendor, and Wildfire is the first to bring it to the broad market through a complete integrated social marketing solution.
Content and Advertising Integrated into a Single Seamless Solution
The ability to integrate advertising with content is becoming a critical requirement for social marketing thanks to the launch of Facebook’s Sponsored Stories ad units, which allow marketers to turn fan-generated content into social ad units. For brands to run Sponsored Stories ads they must successfully engage consumers. The Wildfire Social Marketing Suite provides all the tools needed to engage consumers through social media. Extending the Wildfire Suite with Adaptly’s social advertising technology now enables marketers to optimize their whole social strategy in a single seamless solution.

Read more: PRNewswire



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