comScore Releases January 2010 U.S. Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Video viewers at YouTube.com watched 93 videos on average during the month, representing an increase of 50 percent versus year ago.
- Top 10 Video Content Properties by Videos Viewed
- Top 10 Video Content Properties by Viewers
- Top Video Ad Networks by Potential Reach
Read More: comScore.com
Ad Publishing Tool Bridges Traditional And Online Media
Startup Analog Analytics emerges from stealth mode Tuesday to launch a software platform that gives local publishers the tools to offer interactive coupons and gift certificates in any media, from traditional to online. The platform lets publishers run interactive coupons, gift certificates and a daily special called the Bigger Better Deal on radio or television and in print or billboards and have consumers interact through mobile. An SMS feature ties the platform to online data and metrics. Through the dashboard, publishers can check stats and run reports that track impressions, click-through rates, texts, emails and conversions. Similar to the way “American Idol” fans send a text message to vote for their favorite singer, the Analog Analytics platform lets people send a mobile SMS response back to the advertiser based on radio, TV, print or motion picture campaigns. The platform captures the data similar to a click in an online ad. But rather than just capturing a click, the data identifies location, demographics, and more to better optimize campaigns, explains Ken Kalb, Analog Analytics chief executive offer and founder.
Read More: MediaPost
5 Digital Truisms For Marketers
Many marketers would be only too happy to forget 2009. Even though digital spending was not exempt from the suffering, testing and new approaches yielded big payoffs, which may be as hard to sustain in 2010 as our already-defunct New Year’s resolutions. As we dive into 2010, there are some key opportunities and risks in the digital landscape that will change the way we do business this year.
Read More: AdWeek
