CPX President Rob Rasko Interviews IAB Chairman Dave Moore

After his keynote speech at the IAB’s Annual Leadership Meeting last week, IAB Chairman Dave Moore took the time to speak with CPX COO & President, Rob Rasko.  Moore talked about the event, his first as chairman, and the great opportunity to network, exchange ideas, compare problems and seek solutions together.  He discussed the issue of self-regulation and the importance of educating legislators about how the Internet works, stressing that, especially in an economy that is still recovering, the last thing the industry needs is legislation that hurts business. In addition to serving as Chairman for the IAB, Moore is also Chairman and Founder of 24/7 Real Media.  When asked how 24/7 plans to affect the market in 2010, Moore referred back to a prediction he made in his keynote: that demand side platforms would become a service to every major agency. He discussed 24/7’s position as the inventors of the first demand side platform, known as B3, before the term was even coined, and the growth that platform has already experienced. This year, they plan on continuing to play a major role in driving the WPP digital strategy.

Read More: CPXAdNetworkBlog

Adconion Unveils New Joost Video Ad Network, Positioning For Video Platform Future

Adconion announced the Joost Video Network today – “a complete suite of online video  advertising products and services… with global in-banner and in- stream video advertising capabilities, including pre-, mid- and post- roll video advertisements.” (Read the release.) The announcement comes a little over three months since Adconion acquired Joost.

AdExchanger.com: What were the challenges involved in converting Joost into a video ad network?  What parts of Joost provided infrastructure – and what didn’t?

NH: The main technical challenge was integrating the Adconion ad server in to the Joost player, which was key in order to provide our advertisers both the ability to re-target users across pre-roll and display ads as well as provide them with integrated reporting.  Other than that, launching the Joost Video Network was pretty seamless, because we could leverage our existing network capabilities – after all, we are the world’s largest independent audience network.

Read More: AdExchanger.com

New Tool For Brand Advertisers On The Google Content Network

Two types of advertisers run campaigns across the Google Content Network. The first group, direct response advertisers, measures the success of their campaigns by looking for clicks, traffic to their sites, and sales. In contrast, brand advertisers typically use display ads to raise awareness and purchase consideration for a product or service a person might buy down the road. Other advertisers are looking to achieve a combination of these goals. On the Google Content Network, we’ve been focused on building new capabilities that make it a great place for brand advertising of all kinds. For example, last year we introduced frequency capping to enable advertisers to manage how often their campaign reaches the right users. We’ve also developed new innovative tools to measure the impact of brand campaigns. Today, in response to feedback from brand advertisers, we’re announcing a new feature that allows these advertisers to reach their advertising goals more easily. This feature, which filters out “below the fold” inventory, enables brand advertisers to be more selective about where ads appear. The new filter gives you the ability to show ads only in places that appear on the user’s screen when the page loads, without requiring them to scroll down.

Read More: AdWords.Blogspot.com