More Firing than Hiring at Ad Agencies

When you look at agency employment since the recession started, there aren’t many reasons to stay positive. Ad-agency jobs in October 2009 were down 14% from the recession’s December 2007 start — a loss of 26,300 jobs, according to Bureau of Labor Statistics data. Agency employment from January 2009 to October 2009 alone fell from 175,300 to 161,500, or nearly 8%.

Read More: AdAge

Top Digital Trends of 2010

As a rough 2009 draws to a close, the digital marketing world is looking ahead to 2010, hoping to deliver stronger growth in the sector, which is one of the few bright spots in the media world. What lies ahead? We identified 10 trends that are sure to make waves in 2010.

Read More: Adweek

Why 2010 Will be the Year of Automated Media Buying

In the past year, three of the top-ten search players have charted new courses. Yahoo began the process of handing its search over to Microsoft. AOL, once a top search destination, hopes to re-emerge as a next-generation content network. IAC’s Barry Diller has openly hinted at (albeit backpedaled from) dropping Ask from his roster of companies.

Read More: MediaPost