GLAM MEDIA TO ACQUIRE NING, THE LEADING PLATFORM FOR CREATING SOCIAL NETWORKS AND OWNED BRAND FAN WEBSITES
Silicon Valley Pioneer Marc Andreessen to Join Glam Media’s Board of Directors
Acquisition Will Create One of the Largest Social Media Content Companies with over 240 Million Users & 100,000 Publishers —Creating the First Paid, Owned & Earned Media Platforms for Brands
Silicon Valley, CA— Sept 20, 2011—Glam Media, Inc. (www.GlamMedia.com), the number one vertical social content platform company with the largest online global reach for women, today announced that it is acquiring Ning (www.ning.com), the leading online platform for building social websites, including more than 100,000 custom branded fan sites.
“Ning is the clear leader for creating custom social websites and communities. Acquiring Ning adds a natural extension to our social media platform, new distribution channels and a talented Silicon Valley team, all of which support our aim to connect brands with engaged, passionate audiences,” said Samir Arora, Chairman and CEO of Glam Media. “With the addition of Ning, Glam Media will truly become the first next generation media company in the post-social world.”
Since launching the first social blog community in 2005, Glam Media has experienced tremendous success, growing from just seven publishers and 12 authors to more than 2,500 publishers and 4,000 authors globally today. The company has trusted relationships with more than 1,000 leading brand advertisers and is a Top 10 web property with more than 85 million monthly unique visitors in the U.S. and more than 200 million globally.
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Havas Digital, MediaMind Partner On Analytics
Pooling their resources, Havas Digital on Tuesday announced a partnership with online ad firm MediaMind — formerly Eyeblaster.
Per the deal, MediaMind will help power Artemis, Havas Digital’s own analytics platform. Marketers can expect the two partners to pitch them on the combination of MediaMind’s multichannel ad-serving technology with the attribution and analytics capabilities of Artemis.
Pitched one way, Katrin Ribant, executive vice president of data platforms for Havas Digital, says: “The integration of MediaMind with our Artemis analytics platform allows marketers to have increased depth of insights into digital marketing efficiency.”
Artemis is core to Havas Digital’s Adnetik platform, which is widely believed to be the first major demand-side display advertising platform to come out of an agency holding company.
Digital media and ad technology provider DG recently acquired MediaMind for $414 million in cash. Gal Trifon, former MediaMind CEO, stayed on as chief digital officer at DG.
Read More: MediaPost