Online Advertising to Adopt Traditional Offline Metrics
Brands demand the promises and the guarantees of performance — the same performance and fundamental metrics they have come to know in traditional media, such as television and radio. During his keynote at OMMA Performance Monday, Young-Bean Song, senior director at Microsoft Advertising Institute, told attendees the online industry needs to adopt traditional performance metrics into online to make brands that traditionally advertise on television and radio feel more comfortable about moving advertising on the Web.
Read More: MediaPost
Dentsu Acquires Innovation Interactive
Dentsu Holdings USA, the U.S. division of one of Japan’s largest agency holding companies, this morning announced the acquisition of Innovation Interactive LLC, the New York-based parent of interactive agencies specializing in search, social media and audience targeting, including: 360i, SearchIgnite and Netmining. The companies said the Innovation Interactive units will continue to operate under the leadership of co-CEOs Will Margiloff and Bryan Wiener, who will report to Tim Andree, who in a separate move, was named president-CEO of Dentsu Holdings USA, and an Executive Officer of Dentsu Inc.
Read More: MediaPost
2010 Predictions
2009 was a big year at AdRoll. While we’ve watched display advertising come back into vogue, it’s been awesome to see our team innovate and develop the best display-based solutions for a growing range of SMB marketers. As we’re gearing up for another big year of growth, we thought we’d ask our own Adam Berke, VP of Business Development and Marketing, and founding team member here at AdRoll, to take a quick look forward at what he expects in 2010…
Read More: AdRoll
