Martha, Forbes, ESPN Among Top Online CPMs
The supposed decline and fall of display advertising notwithstanding, brand (and a bit of reach) still matters to premium advertisers. According to a revealing look at some of the most valuable real estate online from AdAge’s Michael Learmonth, familiar offline brands still can rival the big Internet portals. That Wall Street Journal “News Hub” of short video updates that was launched several months ago is part of a winning strategy at the Dow Jones site, garnering CPM rates of $75 to $100. Learmonth polled agencies and media buyers about where their money is going, and apparently WSJ hasn’t made a video that advertisers don’t like.
Read More: Minonline
Social Network Spending Shifts
2009 will end with major shifts in social network advertising spending. Facebook, at 350 million users worldwide, is the premier destination for marketers in the US and many worldwide markets. It will surpass its former rival, MySpace, in ad revenues in 2010, when marketers worldwide will spend $605 million on Facebook versus $385 million on MySpace.
Read More: eMarketer
comScore Announces New Measurement Tool for CPG Brands
comScore (Nasdaq: SCOR), a leader in measuring the digital world, today announced a new solution, in conjunction with Information Resources, Inc. (IRI), that measures the effectiveness of online advertising campaigns in building sales of CPG brands in supermarkets, drug stores, mass merchants, convenience stores and other retail channels that are important to the CPG industry. The solution uses IRI’s Consumer Network(TM) household purchase panel to measure retail sales in all channels along with comScore’s ability to understand which panelists were exposed to online advertising. The solution will be integrated into comScore’s AdEffx(TM) suite of products that provides media planners with all the tools they need to maximize the ROI from their online ad campaigns, ranging from data for improved planning through to tools for smarter buying and finally the channel-wide measurement of campaign ROI that are the focus of this new service.
Read More: PR Newswire
