interCLICK First to Implement DoubleVerify’s Real-time Prevention Technology

interCLICK, Inc. (NASDAQ: ICLK), the leader in data and inventory transparency, today announced that it has become the first partner to implement DoubleVerify’s BrandShield technology. First released on January 15, BrandShield is DoubleVerify’s new preventative ad solution that builds on DoubleVerify’s existing ad verification and remediation services, which currently verifies more than 20 billion monthly impressions for major Fortune 500 customers.

ReadMore: CNN

Perplexing Ethical Dillemas of Online Marketing

Something is rotten in Denmark. That’s the sentiment being conveyed by several of my acquaintances on the ad sales side when it comes to agency-side audience networks. They understand they’re getting insertion orders, or they’re having more success moving inventory through ad exchanges. But they’re left wondering whether the “data value drain” — to coin a term — is selling their publishing businesses short. That is, agency-side audience networks are leveraging the targeting data in which publishers have invested to target and segment audiences across the web. So, for instance, if a business website sells 30 million impressions against financial decision-makers, it suspects it may never see a buy like that from the same agency ever again. That agency will cookie those users, and if they pay the same site to reach them again, it will be at a $3 run-of-site CPM instead of a $25 premium CPM.

Read More: iMediaConnection

Something Old and Something New for Digital Marketers

When rich media company PointRoll released its “Top 10 Trends for 2010″ last month, interactive planners and buyers found themselves in some familiar territory. Ad relevance, data feeds, publisher integration, and social media, the company said, are all important to campaign success. Rich media creative developed by PointRoll — along with competitors like Eyeblaster, EyeWonder, Unicast, and the like — has indeed reflected these trends as brands vie for consumer eyeballs in a space cluttered with subpar ad offerings. But these strategies aren’t the only ones at the digital marketer’s disposal.

Read More: ClickZ