News of the Day

By Adam Glantz   |   Posted at 7:09 am on September 16, 2010   |   No Comments

Apple’s iAds “Will Fall Apart,” Says Yahoo’s Bartz

Yahoo’s outspoken CEO Carol Bartz unloaded on Apple’s new “iAds” advertising product, with which Apple is now trying to disrupt the media business.

Carol says iAds “will fall apart” because of Steve Jobs is way too much of a control freak:

“That’s going to fall apart for them,” Reuters quotes Bartz as saying. “Advertisers are not going to have that type of control over them. Apple wants total control over those ads.”

We agree. And if it’s not the control issue, it will be the production costs and the 40% cut.

In any event, iAds are off to a slow start.  The WSJ reported last month that of the 17 big brands Apple touted at launch, only a handful have actually run campaigns.

Read More: BusinessInsider 

Bing’s Latest Attack On Google: Use Facebook Data To Make A Better Search Engine

Bing is working on expanding its partnership with Facebook to provide users with search results based on Facebook “likes,” Kara Swisher reports.

Facebook has like buttons sprinkled across webpages. As more people click on what they like, Facebook can build a rudimentary search engine tracking people’s interests.

If Bing gets exclusive access to that data, and it proves to be useful, then Bing could have a minor advantage over Google.

That’s a big “if,” and a big “could.” We’ll see if any of this matters in the long run. For now, Google is still crushing Bing.

Read More: BusinessInsider 

BranchOut — A New Facebook App That Will Kick Start Your Job Search

The guys at Superfan, made up primarily of former Tickle founders and employees (which was acquired by Monster for a gazillion bucks), have launched an interesting Facebook app that I like.  It’s called BranchOut and if it catches on among the FB masses I think it could really be useful. Similar to LinkedIn, BranchOut is a business networking tool. It basically allows you to figure out what companies your FB friends work for so that you can network. If your friends are using the app, then you can also see who their friends work for, and so on.  So, to put it simply, if you are interested in potentially getting a job working for, you can do a search and find out which of your friends work there and then reach out to them directly to try and network your way in.

I downloaded the app this morning. The interface is clean and easy to navigate.  I was immediately prompted to put my employment history in – just my job titles, company names and years of employment.  When I go to my BranchOut profile, there is a complete list of all the companies where my friends work.  The number of friends I have that are employed at each company are listed below.  If you click on each of the company names, you get a list of jobs that are open as well as a list of my friends who currently work or have worked for the company in the past. (If the friend was a past employee, their dates of employment with that company are listed.)  So, for example, I have one friend who works at Apple (sad, I know). When I click on Apple, I get five pages of of job listings that the company is advertising.  It’s well organized and intuitive.

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