AOL CEO Tim Armstrong to Address Layoffs at 11:30
AOL CEO Tim Armstrong will host a global video conference today at 11:30 announcing the company is done with his first (and hopefully last) layoffs. He’s got a lot of cheerleading to do. The cuts, which reduced headcount from ~7,500 to ~5,000, took almost two months to complete. Voluntary buyouts were announced in November and involuntary layoffs began Monday and dragged through yesterday. We expect Tim to focus the call on AOL’s emerging media business. Maybe he’ll mention how well consumers reacted to the company’s re-branding.
Read More: Silicon Alley Insider
Does Online Advertising Really Work?
I look at hundreds, if not thousands, of online ads each day, but the chance that any one of them will seduce me into making a purchase — let alone clicking on an ad — is pretty to close to zero. And I have to think I’m not alone in this. But new research suggests that the mere presence of online ads has an influence on the products and services we buy, and that businesses that advertise online are probably getting a better bang for their advertising buck on the Web than in other media, like television, radio or print.
Read More: Sphere
Yahoo! VP Bill Wise Discusses Future For Right Media Exchange
AdExchanger.com: When will Right Media have DSP capabilities?
Right Media already has DSP capabilities by leveraging exchange inventory and linking and numerous decisioning, optimization, and analytics technology within the company, and has further invested in servicing. We will continue to invest in advancing these capabilities and growing our services team as we scale. This will help head marketers, ad agencies, and enabling leading DSP players, which we believe is an important part of the ever-changing marketplace.
Read More: AdExchanger
