Collective and AppNexus Bring Sophisticated Audience Targeting and Brand Safety to Real-Time Display Advertising
AppNexus, the real-time advertising platform tapped by many of the leading ad networks, and Collective, a leading media and technology solutions company for display advertising, today announced that they are working together to expand real-time advertising opportunities on the Web for Collective’s brand advertisers and agencies. Collective will now leverage AppNexus’ advanced ad platform, data management, and proprietary inventory monitoring tools for executing and optimizing real-time media buys using Collective’s industry-leading audience targeting and robust inventory protection. In addition, Collective’s commitment to detect and target audiences across a premium ecosystem will be significantly enhanced by the single-point integration offered by AppNexus with the largest sources of inventory including the major ad exchanges like Google’s DoubleClick and Microsoft’s AdECN. “At Collective, we have always had a laser-focus on audience; delivering the perfect ad, to the right person, in the best environment which is why the partnership with AppNexus, the most sophisticated real-time ad platform available today, is a natural fit for us,” said Jerome FitzGibbons, EVP, Collective.
Read More: CentreDaily.com
Foursquare’s New $20 Million Means More Hiring, New Offices and Much Investor Confidence
The $20 million of second-round financing secured by the mobile networking service Foursquare will go toward staffing up on engineers, getting offices that can accommodate expanding staff and supporting its rapidly expanding audience of users. Oh yeah, and it’s got a revenue model to work out too. The New York company, which was only founded in March 2009, allows its users to “check in” to locations, such as the local Starbucks, via their mobile phones and see other members who have checked into the same location. Virtual rewards, such as badges and mayorships, are awarded for frequent visits. Foursquare currently has 1.8 million registered members and draws in 10,000 new members daily, according to the company. Companies such as PepsiCo and Starbucks have enthusiastically engaged the service. “From a broad strategy point of view, there’s a huge potential with the ability to connect people to promotional experiences,” Bonin Bough, PepsiCo’s global director of digital and social media, told Ad Age in February. “We know where people are and can talk to them from a geo-located perspective — that’s a huge opportunity.”
Read More: AdAge
Report: M&A Market Hits $21B, Deal Values Up 291%
Led by digital and tech-driven businesses, the M&A market for media, information, marketing services, education and related technologies rebounded strongly in the first half of the year, according to a new analysis from Jordan, Edmiston Group. During the period, 445 transactions — with a total value of $21 billion — were announced, reflecting a 52% increase in deal volume over the same period last year, and a 291% surge in deal value. The sharp rise in market deal value was driven by several multibillion-dollar transactions, including Madison Dearborn Partners’ acquisition of credit and information management company TransUnion for an estimated $2.5 billion, and the acquisition by Silver Lake Partners and Warburg Pincus of financial information provider Interactive Data Corporation for $3.2 billion. Overall, six market sectors saw strong growth in M&A in the first half, including B2B online media; B2C online media, which was up 64%; B2B Media; database and information services; marketing and interactive services, which was up 96%; and mobile media and technology, which was up 188%.
Read More: MediaPost
