A Look at Who’s Getting What on Apple’s iAds
The first of Apple’s iAds are expected to start popping up on iPhones later this week, but don’t expect all the marketers that have committed to the platform to be there. A check-in with declared iAd advertisers found that many are still in the early stages of flushing out concepts and creative. Some are weeks — perhaps months — away from having an iAd in the system. ”Most advertisers won’t be there on July 1; there just isn’t enough time,” said one agency exec with several iAds in the works. Part of the issue is with Apple itself: The company is handling all the technical production of iAds, and telling agencies it will take six to eight weeks to produce an ad after the creative is produced. The July 1 rollout announced by Apple doesn’t necessarily coincide with the objectives of the marketers themselves, and many are staggering launches on the platform through the fall. Apple is telling marketers that the device considered most promising for advertisers — the iPad — won’t be on the iAd platform until November.
Read More: AdAge
The 7 Newest Interactive Trends: How Will They Affect You?
What a difference a year makes. Twelve months ago was a wholly different kettle of fish for most of us — a kettle that had been left out to fester in the sun. But the optimism is back, baby! We saw it in the packed conference and expo aisles at ad:tech San Francisco in April, and in the double-digit growth figures for ad revenue in the first quarter of the year. The can-do mood has returned. Memories of 2009 have been thrown into the ash heap of history. The digibiz again smells as sweet as gardenias in springtime. But let’s leave odor to the side for a bit. There’s been more to the first half of 2010 than just better business results. Here are some of the most important happenings this year:
Read More: iMediaConnection
Unilever CMO: We’ll Double Digital Budgets This Year
CMO Keith Weed told the audience here today that Unilever aims to double its digital budgets this year. In some countries, the shift could mean interactive channels will command 25 to 30 percent of spending. In an on-stage interview with WPP Group CEO Martin Sorrell, Weed argued the transition to digital is even more important than the buzz warrants. And the company is backing up that view with actions. Earlier this spring, numerous top executives from the company toured the West Coast, meeting with leaders at Yahoo, MSN, Amazon, Google, Facebook, and Apple, among others. Asked by Sorrell what role data and insights play in his marketing approach, Weed couldn’t emphasize their role enough. “Consumer insight is everything,” he said. “The only way I can get a differentiated product to the consumer is understanding the market better. Consumer insight is the starting point. Then an agency can get the creativity, build the brands.” Unilever is among the more visible clients at this year’s festival. In addition to being awarded Advertiser of the Year, its agencies have won numerous Lions for work on Unilever’s brands. Campaigns for Axe and Hellman’s Ketchup were among those honored.
Read More: ClickZ
