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News: CBS Interactive Drops Ad Networks

By Adam Glantz   |   Posted at 7:39 am on December 15, 2009   |   No Comments

Hoping to get an ad on CBS.com, Gamespot, TV.com or CNET? Better call CBS. CBS is expected to announce Dec. 14 that it will no longer do business with third-party ad networks, and will instead sell all of its considerable online inventory on its own.

In doing so, CBS re-opens a debate that raged mostly before the economy declined: Are ad networks good or bad for online media and advertising?

Read More: AdWeek



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