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	<title>in.media</title>
	<link>http://indotmedia.com</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Thu, 29 Jul 2010 15:12:23 +0000</lastBuildDate>
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		<title>News of the Day</title>
		<description><![CDATA[Brands on Sidelines as Disney, Google and MTV Charge Into Social Games
There&#8217;s a land grab in social gaming, but at this point, it doesn&#8217;t look like there&#8217;s much room for advertisers.   On Tuesday, Disney acquired top-three developer Playdom for $563 million plus $200 million in incentives. Google, meanwhile, is reportedly in talks with Playdom, Electronic [...]]]></description>
		<link>http://indotmedia.com/news/news-of-the-day-133/</link>
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		<title>News of the Day</title>
		<description><![CDATA[Network Margins and Advertiser ROI
Ad networks play a critical role in delivering monumentally effective advertising.  Every day, I see smart and successful ad networks like Brand.net, Collective, and Media6Degrees delivering outstanding results with innovative technologies, quality service, and deep analysis that their clients deserve. (Disclosure: These are all clients of my company.) Ad networks were [...]]]></description>
		<link>http://indotmedia.com/news/news-of-the-day-132/</link>
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		<title>News of the Day</title>
		<description><![CDATA[New NBCU Ad Network Plans to Reach Beyond NBCU Properties
NBC Universal is getting into the ad network business, first selling inventory across a handful of its own properties, then possibly expanding into others.  The network, called Universal Audience Platform, launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. While advertisers have previously [...]]]></description>
		<link>http://indotmedia.com/news/news-of-the-day-131/</link>
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		<title>News of the Day</title>
		<description><![CDATA[Facebook Is to the Power Company as &#8230;
It was a typically vexing week for Facebook. On the one hand, the social-networking service signed up its 500 millionth active user. On the other hand, it was found to be one of the least popular private-sector companies in the United States by the American Customer Satisfaction Index. [...]]]></description>
		<link>http://indotmedia.com/news/news-of-the-day-130/</link>
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		<title>News of the Day</title>
		<description><![CDATA[Right Media Exchange Update From Yahoo! VP McGrory
The following is an excerpted interview with Ramsey McGrory, Yahoo! VP and Head of Right Media Exchange.  McGrory discusses recently announced plans for Yahoo!&#8217;s display advertising exchange &#8211; Right Media Exchange.  Topics covered include:
The results of the Demand-Side Platform (DSP) Pilot Program…
A new Search Engine Marketing pilot on [...]]]></description>
		<link>http://indotmedia.com/news/news-of-the-day-129/</link>
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		<title>News of the Day</title>
		<description><![CDATA[Real-Time Bidding and the RTB Ecosystem
Real-time bidding (RTB) is the fastest-growing form of display advertising delivery and will significantly impact publisher CPMs and the amount of ad inventory we see from advertisers. The technology has been described as revolutionary and, in a nutshell, it gives advertisers the ability to target messages to the right user, [...]]]></description>
		<link>http://indotmedia.com/news/news-of-the-day-128/</link>
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	<item>
		<title>News of the Day</title>
		<description><![CDATA[Rocket Fuel Finds Low-Cost CPA Formula Through BlueKai Ad Data
Rocket Fuel has developed a formula to lower cost per action (CPA) and engagement metrics by an average of 43.75% compared with other targeting methods. It built custom campaigns combining BlueKai data based on specific audience models using key metrics to serve up ads in real-time [...]]]></description>
		<link>http://indotmedia.com/news/news-of-the-day-127/</link>
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		<title>News of the Day</title>
		<description><![CDATA[Matt Freeman: Marketers Need More Specialization, Fewer Agency Relationships
When Matt Freeman jumped from startup shop Betwave to Interpublic Group of Cos.&#8217; Mediabrands back in January to head up its newly launched division called Ventures, which was responsible for overseeing 16 separate agencies, he landed right in the middle of the action.  The day after he joined [...]]]></description>
		<link>http://indotmedia.com/news/news-of-the-day-126/</link>
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	<item>
		<title>News of the Day</title>
		<description><![CDATA[The Inside Story: An Anonymous Ex-AOL Exec Tells All

When AOL CEO Tim Armstrong joined the company in spring 2009, he announced he&#8217;d take just 100 days to figure out what to do to turn around the one-time tech industry leader.  In about a week, it will be a year since AOL celebrated the end of [...]]]></description>
		<link>http://indotmedia.com/news/news-of-the-day-125/</link>
			</item>
	<item>
		<title>News of the Day</title>
		<description><![CDATA[Attribution in Real-Time Audience Targeting
The minute that marketers use multiple media buying channels for advertising campaigns, they&#8217;re faced with an attribution conundrum. At a basic level, attribution is the analytics process of determining how effective each media buying channel is at producing the desired advertising outcome. It drives most of the campaign optimization decisions, such [...]]]></description>
		<link>http://indotmedia.com/news/news-of-the-day-124/</link>
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