SAN FRANCISCO — In a sign that Google is interested in broadening its reach among local businesses, the search giant is in acquisition talks with Yelp, the review site for local businesses, according to three people with knowledge of the deal.

The two companies have had conversations for several years, but a more serious round of acquisition talks began two months ago, one of the people said late Thursday. The companies have discussed a price and are negotiating the details, but have not yet signed an agreement.

Read More: The New York Times

Pepsi has announced they will not be a sponsor of the 2010 Super Bowl, choosing to place those advertising dollars on the Internet. This ends a 23 year sponsorship. Frito-Lay, a unit of Pepsi, will continue to advertise their Doritos product line.

This is another sign of the gaining popularity of the Internet as a way to get your product name in front of consumers. Amazon just announced they have developed a way to add smart links and images to blogs hosted by Blogger.

The Internet is a sound strategy for products aimed at Generation X, Generation Y, the Millennial Generation, or Baby Boomers.  It is less effected on the older Builder Generation which less likely to use the Internet and is more brand loyal than younger generations.

Internet technology allows for ads to be effectively targeted to specific demographics, including ages, income levels, geographic regions, and more.  Although television can deliver a demographic based on the data behind the ratings collected by various television monitoring agencies such as Neilsen, advertisers must also pay for viewers not in their targeted group.

Read More: Examiner

The vast majority of Facebook users restrict updates to their friends, and do not expect those updates to appear in public search results. (In fact, many people restrict their Facebook profile from appearing at all in search results).

So Facebook had little content to provide to Google’s and Bing’s real-time search results. When Google’s real-time search launched earlier this month, its results were primarily filled with Twitter updates.

Read More: New Fiction Blog